Sr. Manager/Associate Director, Brand Marketing

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement…read on
 
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. 
 
Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma.

The Sr. Manager/Associate Director, Brand Marketing will be an integral part of the Patient Marketing team for Attruby (acoramidis) with recent FDA approval in ATTR-CM. The individual will drive cross-functional collaboration and tactical alignment, ensuring success in the U.S. The primary responsibility of this role will be to drive marketing activities supporting patient awareness and education. Working closely with cross-functional team members, this role has both strategic and tactical responsibility to achieve key brand objectives. The position requires excellent communication skills, leadership, and a proven ability to influence the organization. Candidates should feel at home in a fast-paced environment. This role will report to the Senior Director of Patient Marketing. 

• Lead critical elements of the patient brand strategy  
• Provide tactical and strategic input on key planning items across all patient activities  
• Identify patient ambassadors and lead community educational programs 
• Identify opportunities for educational partnerships with advocacy organizations in collaboration with BridgeBio’s patient advocacy team 
• Lead the development of branded and unbranded patient promotional tactics  
• Drive execution through the management of external agencies 
• Leverage market research and analytics to optimize promotional marketing tactics 
• Establish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tactics 
• Establish close working relationships with other marketing colleagues to ensure synergies across the brand marketing mix 
• Implement a communication strategy to ensure alignment with cross-functional partners including patient advocacy, patient services and medical affairs 
• Engage externally with patients and caregivers and ensure that the patient voice is reflected across all activities 
• Gain approval for marketing materials through an internal review process, including management reviews and Medical-Legal-Regulatory; secure final production
• Ensure that all marketing activities comply with regulatory and legal requirements 
• Proactively assess the relevant market landscape, monitor changes in market dynamics, competition and patient needs  

This is a hybrid role and requires in-office collaboration 2-3x per week, or as needed, in our San Francisco, CA & Palo Alto, CA offices.  

• 5+ years of industry experience, including 2 years in pharmaceutical marketing 
• Prior patient marketing experience is preferred  
• Demonstrated record of successful pharmaceutical/biotech marketing progression/experience 
• Ability to distill complex science into simple relevant messaging for patient audiences 
• Experience leading educational programs for HCP or patient audiences 
• A passion for advocating for patients and health equity 
• Ability to conceive, develop, and implement multi-dimensional marketing plans 
• Proven self-starter, able to work independently and as part of a team across multiple projects  
• Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution
• Excellent oral, written, and presentation skills  
• True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients  
• 25% travel anticipated  

We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return. 

• Financial Benefits:
• Market leading compensation 
• 401K with 100% employer match on first 3% & 50% on the next 2%
• Employee stock purchase program
• Pre-tax commuter benefits
• Referral program with $2,500 award for hired referrals

Health & Wellbeing:

• Comprehensive health care with 100% premiums covered - no cost to you and dependents
• Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
• Hybrid work model - employees have the autonomy in where and how they do their work 
• Unlimited flexible paid time off - take the time that you need
• Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents
• Flex spending accounts & company-provided group term life & disability 
• Subsidized lunch via Forkable on days worked from our office

Skill Development & Career Paths:

• People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
• We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities