Sr. Lifecycle Marketing Manager - Mobile Gaming

Job Description:

Read this part first:

This is a build-and-scale role, not a run-the-sends one. Prodege is moving fast and changing fast, and we need a lifecycle leader who finds that energizing rather than exhausting.

If you want a settled CRM program with fixed journeys and a steady calendar, this isn't your role, and that's okay. But if you're the kind of marketer who owns the whole player journey, builds the automated systems behind it, and would rather stand up scalable lifecycle programs across a portfolio than manage one-off campaigns, keep reading.

What you'll own:

You'll drive player engagement, retention, and lifetime value across a portfolio of mobile gaming titles. You own the end-to-end lifecycle strategy, onboarding, progression, live ops engagement, monetization moments, churn prevention, and win-back, turning player behavior into scalable, data-driven programs that build habit, loyalty, and revenue.

Working across multiple game brands, you'll directly influence core outcomes: Day 1/7/30 retention, session frequency, monetization, deliverability health, and brand strength. You'll combine lifecycle strategy with hands-on execution across email, push, in-app, and onsite surfaces, so players get personalized, timely, high-impact experiences that deepen engagement instead of spamming them into fatigue.

What you'll do:

Lifecycle strategy and journey ownership

• Own lifecycle strategy across onboarding, early progression, live ops engagement, monetization moments, churn prevention, and reactivation

• Translate business and product goals into lifecycle frameworks that drive retention, session frequency, and lifetime value

• Identify high-impact moments in the player journey: tutorial completion, milestone achievements, event participation, and monetization triggers

• Design programs that reinforce healthy play patterns while nudging players toward deeper engagement

• Keep lifecycle programs consistent across the portfolio while allowing for brand and gameplay differentiation

Lifecycle automation and campaign execution

• Build, launch, and manage automated lifecycle workflows across email, push, in-app, and in-game surfaces

• Develop modular, repeatable campaign frameworks that work across titles for speed and consistency

• Execute high-volume, large-scale email campaigns supporting launches, live ops events, and promotions

• Personalize communications using dynamic content, behavioral triggers, and advanced scripting

• Align lifecycle programs tightly with live ops calendars, seasonal beats, and product releases

Segmentation, personalization, and targeting

• Segment players using behavioral, engagement, progression, and spend data

• Partner with analytics and data teams to define attributes, triggers, and lifecycle logic

• Build player cohorts: new players, mid-core progressors, high-value spenders, at-risk churners, and dormant players

• Champion personalization that balances relevance, scale, and operational efficiency

• Continuously refine segmentation to improve relevance and performance over time

Optimization, testing, and measurement

• Design and run A/B tests and holdout experiments across lifecycle programs

• Optimize messaging, timing, frequency, incentives, and channel mix to drive incremental lift

• Define and track success metrics from impressions through sessions, retention, and revenue

• Analyze performance and share clear, actionable insights with leadership

• Balance short-term performance wins with sustainable long-term engagement

Deliverability, IP health, and technical excellence

• Strategize and execute email IP warmups for new games or brands

• Monitor sender reputation, inbox placement, and compliance best practices

• Partner with technical teams to resolve deliverability or infrastructure issues

• Maintain high standards for data hygiene, consent, and preference management

Cross-brand and cross-functional leadership

• Oversee lifecycle initiatives across multiple mobile titles, with game-specific nuance

• Partner closely with Product, Live Ops, Engineering, Creative, and Analytics teams

• Influence roadmap prioritization by advocating for lifecycle and player experience needs

• Manage and prioritize high-volume requests through Jira and other workflow tools

• Act as a senior lifecycle SME across the broader Growth and Marketing organizations

What success looks like:

• Measurable improvements in Day 1, Day 7, and long-term player retention

• Increased monetization and reactivation of dormant players

• Lifecycle programs that are automated, scalable, and repeatable across games

• Strong deliverability health and successful IP warmups for new titles

• Clear attribution of lifecycle-driven revenue impact

• High trust and alignment with Product, Live Ops, Analytics, and Creative partners

• A sustained culture of experimentation where lifecycle insights inform product and live ops strategy

Why this role is worth your time:

• You own the full player journey, from first session to win-back, across a portfolio, not a single campaign lane

• Build the system, not just the sends: automated, reusable lifecycle frameworks you design and scale across titles

• Real craft, real channels: email, push, in-app, and in-game, with the technical depth (Braze, Ampscript, IP warmups) to do it right

• Your work shows up in the numbers: retention, monetization, and LTV you can directly attribute

• Backed for growth: Prodege closed a major Blackstone investment in Q1 2026, which means real momentum and real investment in the programs you'd be building

A bit about Prodege

Prodege is a marketing and consumer insights platform that helps leading brands, marketers, and agencies answer their business questions, acquire customers, grow revenue, and build brand loyalty. We go the extra mile to "Create Rewarding Moments" for our partners, consumers, and team. We operate with startup speed and a startup appetite for change, backed by the resources of a major investment partner.

The must-haves:

• Bachelor's degree in Marketing or a related field

• 5+ years in lifecycle, retention, CRM, or B2C marketing, ideally in mobile gaming or consumer apps

• 3+ years of hands-on experience with Braze or a comparable enterprise platform

• 2+ years with Airship or similar mobile engagement tools

• Deep working knowledge of email, push, and in-app channels

• Strong analytical mindset, with experience designing and interpreting experiments

• Technical proficiency in intermediate HTML, CSS, SQL, and advanced Ampscript

• Ability to use AI-enabled tools appropriately to improve efficiency, analysis, problem-solving, or content development, while validating outputs and adhering to company security, confidentiality, and quality standards

• Proven experience executing large-scale email campaigns and IP warmups

• Ability to operate in fast-paced, highly collaborative environments

The nice-to-haves:

• Master's degree in Marketing or a related field

• Experience with free-to-play, live ops, or subscription-based gaming models

• Familiarity with rewards, loyalty, or gamified engagement systems

• Experience managing lifecycle programs across multiple games at scale

• Working knowledge of Excel, Jira, and creative tools

• Strong understanding of mobile gaming KPIs such as DAU, session length, ARPDAU, and LTV

• Experience with CAN-SPAM compliance and email best practices

Pay Transparency:

The anticipated base salary range for this position is $137,000 to $160,000. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to: the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc. Prodege is a multi-state employer, and final compensation within this range could be impacted by work location. Please note that the compensation details listed in US role postings reflect the base salary only and do not include bonus, equity, or benefits.

Prodege Benefits:

Prodege offers a comprehensive benefits package to US full-time employees, including medical, dental, vision, short-term disability, long-term disability, and basic life insurance. Employees receive flexible PTO, plus paid sick leave prorated based on hire date, and eight paid holidays throughout the calendar year.

Equal Employment Opportunity Statement:

At Prodege, we are committed to creating a diverse and inclusive environment. We are proud to be an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We encourage individuals of all backgrounds to apply.

FCIHO:

Employers will consider qualified applicants with criminal histories in a manner consistent with the requirements of FCIHO.

Prodege Benefits:

Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance. Employees receive flexible PTO, as well as paid sick leave prorated based on hire date. US Employees have eight paid holidays throughout the calendar year.

Equal Employment Opportunity Statement

At Prodege, we are committed to creating a diverse and inclusive environment. We are proud to be an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We encourage individuals of all backgrounds to apply.

FCIHO

Employers will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of FCIHO.