The Senior Industry Advisor focuses on leveraging retail industry expertise to guide client technology decisions, drive strategic initiatives, and foster partnerships while educating sales teams and promoting organizational growth.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job summary
The Senior Industry Advisor role is a vertical-specific position focused on developing new candidates externally from existing customer relationships. Senior Industry Advisors are known industry leaders who have previously held C-level or practitioner leadership roles within the retail industry. This role requires extensive retail industry knowledge, the ability to gain executive-level customer access, and the capability to guide senior customer leaders in making appropriate technology choices. The advisor represents the voice of the customer within industry teams and ensures sales teams understand and effectively communicate the benefits, challenges, and impact of technology in the retail environment.
What you will do
* Work with the sales management team from a national perspective to keep CDW sales teams at the forefront of vertical-specific solutions that deliver true ROI for customers.
* Serve as a critical educational expert voice for CDW by sitting on key industry boards, presenting at conferences, and integrating professional development initiatives.
* Provide ideation, customer access, strategic vision, thought leadership, and subject matter expertise to demonstrate relevance to the customer base and market.
* Drive the strategic go-to-market plan for the retail industry.
* Grow revenue and profit within the retail industry.
* Develop innovative solutions to drive thought leadership within the retail industry.
* Maintain and develop a partner ecosystem to support initiatives and go-to-market strategies.
* Establish, grow, and maintain partnerships with industry alliances to support organizational goals.
* Lead professional development sessions and workshops with technology and market leaders to facilitate integration of CDW industry solutions into customer operations.
* Develop continuing education programs for new and existing CDW sellers and mentor sales teams on industry messaging.
* Represent CDW professionally by attending and presenting at conferences and events.
* Co-develop the CDW industry opinion.
* Educate sales teams about retail market customers, missions, and culture.
* Conduct strategic market analysis to identify new missions, requirements, and business areas.
* Plan for increasing current business and growing new customer opportunities.
* Strengthen partner relationships through demonstrated market activity.
* Conduct BCA elements and brief senior leaders on program potential.
* Identify program business to ensure year-over-year growth.
* Serve as subject matter expert for proposal development.
* Participate in senior leader strategic planning.
What we expect of you
* Bachelor's degree and/or equivalent experience
* 5+ years of technology or line of business leadership in the retail industry
* Deep understanding of the retail vertical including funding, investments, and use of information technology
* Knowledge of publications, events, and organizations relevant to the retail market
* Credibility within the vertical go-to-market landscape demonstrated through professional networks
* Strategic planning capabilities
* Extensive presentation experience
* Ability to travel at least 25% of the time
* Proven leadership skills, is a plus
* Cognitive coaching and meeting facilitation experience, is a plus
* Excellent communication and presentation skills, is a plus
* Passion for the retail vertical and ongoing personal learning, is a plus
* Extensive use of technology in the retail market served, is a plus
* Strong consultative, solution-based selling experience, is a plus
* Effective negotiation and closing skills, is a plus
* Strong conflict resolution and problem-solving skills, is a plus
* Strong interpersonal skills, is a plus
* Strong written, verbal, and presentation communication skills with ability to communicate effectively across stakeholders, is a plus
* Adaptability and ability to lead through change, is a plus
* Ability to utilize strategic thinking to fulfill long-term company goals, is a plus
* Excellent time management skills to manage multiple initiatives simultaneously, is a plus
* Exceptional attention to detail and follow-up skills, is a plus
* Ability to share in-depth knowledge of CDW capabilities with customers, is a plus
* Strong internal and external customer acumen with high ethical standards, is a plus Pay range: $96,000 - $123,200 depending on experience and skill set Annual bonus target of 100% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job summary
The Senior Industry Advisor role is a vertical-specific position focused on developing new candidates externally from existing customer relationships. Senior Industry Advisors are known industry leaders who have previously held C-level or practitioner leadership roles within the retail industry. This role requires extensive retail industry knowledge, the ability to gain executive-level customer access, and the capability to guide senior customer leaders in making appropriate technology choices. The advisor represents the voice of the customer within industry teams and ensures sales teams understand and effectively communicate the benefits, challenges, and impact of technology in the retail environment.
What you will do
* Work with the sales management team from a national perspective to keep CDW sales teams at the forefront of vertical-specific solutions that deliver true ROI for customers.
* Serve as a critical educational expert voice for CDW by sitting on key industry boards, presenting at conferences, and integrating professional development initiatives.
* Provide ideation, customer access, strategic vision, thought leadership, and subject matter expertise to demonstrate relevance to the customer base and market.
* Drive the strategic go-to-market plan for the retail industry.
* Grow revenue and profit within the retail industry.
* Develop innovative solutions to drive thought leadership within the retail industry.
* Maintain and develop a partner ecosystem to support initiatives and go-to-market strategies.
* Establish, grow, and maintain partnerships with industry alliances to support organizational goals.
* Lead professional development sessions and workshops with technology and market leaders to facilitate integration of CDW industry solutions into customer operations.
* Develop continuing education programs for new and existing CDW sellers and mentor sales teams on industry messaging.
* Represent CDW professionally by attending and presenting at conferences and events.
* Co-develop the CDW industry opinion.
* Educate sales teams about retail market customers, missions, and culture.
* Conduct strategic market analysis to identify new missions, requirements, and business areas.
* Plan for increasing current business and growing new customer opportunities.
* Strengthen partner relationships through demonstrated market activity.
* Conduct BCA elements and brief senior leaders on program potential.
* Identify program business to ensure year-over-year growth.
* Serve as subject matter expert for proposal development.
* Participate in senior leader strategic planning.
What we expect of you
* Bachelor's degree and/or equivalent experience
* 5+ years of technology or line of business leadership in the retail industry
* Deep understanding of the retail vertical including funding, investments, and use of information technology
* Knowledge of publications, events, and organizations relevant to the retail market
* Credibility within the vertical go-to-market landscape demonstrated through professional networks
* Strategic planning capabilities
* Extensive presentation experience
* Ability to travel at least 25% of the time
* Proven leadership skills, is a plus
* Cognitive coaching and meeting facilitation experience, is a plus
* Excellent communication and presentation skills, is a plus
* Passion for the retail vertical and ongoing personal learning, is a plus
* Extensive use of technology in the retail market served, is a plus
* Strong consultative, solution-based selling experience, is a plus
* Effective negotiation and closing skills, is a plus
* Strong conflict resolution and problem-solving skills, is a plus
* Strong interpersonal skills, is a plus
* Strong written, verbal, and presentation communication skills with ability to communicate effectively across stakeholders, is a plus
* Adaptability and ability to lead through change, is a plus
* Ability to utilize strategic thinking to fulfill long-term company goals, is a plus
* Excellent time management skills to manage multiple initiatives simultaneously, is a plus
* Exceptional attention to detail and follow-up skills, is a plus
* Ability to share in-depth knowledge of CDW capabilities with customers, is a plus
* Strong internal and external customer acumen with high ethical standards, is a plus Pay range: $96,000 - $123,200 depending on experience and skill set Annual bonus target of 100% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
Top Skills
Information Technology
Similar Jobs at CDW
Information Technology
Support compliance with government security requirements, conduct assessments, develop remediation plans, and document security requirements using a GRC platform.
Top Skills:
APIsCloud Service Provider ComplianceCmmcDocumentationGrc PlatformNist 800-171Ssp
Information Technology
The role involves building and maintaining Anaplan models for GTM strategy, aligning stakeholders, and optimizing planning processes across sales and operations.
Top Skills:
AnaplanSalesforce
Information Technology
The Manager of Onboarding and Engagement oversees customer onboarding and engagement, manages strategic interactions, creates documentation, and improves processes.
Top Skills:
ConfluenceGoogle WorkspaceJIRAMonday
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering

