Sr. Field Marketing Manager, Canada

Summary 

The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the Canadian segment of the field marketing strategy. As the primary liaison between Sales and Marketing, the Sr. Field Marketing Manager will need to understand go-to-market (G2M) and sales priorities of the business, apply a “General Manager” mentality and build a regional field marketing plan to deliver on those priorities through a mix of virtual and in-person marketing programs. 

The Sr. Field Marketing Manager needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics. The focus is on the top big bet accounts to meet the growth objectives of the business and drive pipeline acceleration. This field marketer is also responsible for interfacing directly with sales leadership, account owners/teams, and requires strategic marketing leadership, cross-team, and organizational teamwork, excellent communications, and project management skills, along with a passion for driving the right customer and prospect experience. 
 
In this role, you will report to the VP, North America Regional Marketing and you will work closely with the extended team to execute a wide range of demand generation programs to ultimately drive leads and pipeline. The team is seeking someone who is strategic, able to work in a fast-paced organization, and is a team player who will add to the Genesys culture. 

Key responsibilities: 

• Develop a field marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs. 

• Experience working with and marketing to enterprise accounts. 

• Facilitate the conversation with sales stakeholders and align field marketing plan to meet sales and marketing goals. 

• Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences. 

• Research and identify third-party programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solution-focused content and programs. 

• Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs  

• Work with Partner Marketing to drive demand gen and channel relationships 

• Manage the allocated Marketing budget to drive optimized investment and ROI  

Knowledge, Skills and Experience: 

• A minimum of three years software/technology field marketing experience 

• Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment. 

• Experience creating and delivering events and digital marketing campaigns email that produce results. 

• Self-motivated, able to work autonomously and communicate with remote management for extended periods of time. 

• Experience owning pipeline targets is a plus. 

• High energy and the ability to manage multiple initiatives. 

• Knowledge of lead generation and sales cycles for revenue growth  

• Track record of partnering with a high energy, direct sales force  

• Knowledge of Salesforce, Asana and other MarTech is preferred 

• 20-30% travel required 

• French-Canadian speaking

• Bachelor’s degree preferred 

Benefits 

• Medical, Dental, and Vision Insurance 

• Telehealth coverage 

• Flexible work schedules and work from home opportunities 

• Development and career growth opportunities 

• Open Time Off 

• 401(k) matching program 

• Adoption Assistance  

• Infertility treatments 

 
About Genesys: 
 
Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com. 

Reasonable Accommodations: 
 
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Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.