Sr Director, Product Marketing

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

We are looking for a strategic Product Marketing executive for Creative Cloud’s desktop products. This leader will be responsible for the business, marketing and GTM strategy for our flagship digital imaging products such as Photoshop and Lightroom They will be accountable for driving business results in collaboration with multiple cross functional teams including product, marketing, sales, and finance.

• Define the long-term and annual business strategy to drive growth of our flagship image editing desktop apps

• Establish priority business goals and build the annual go-to-market and product plans in collaboration with key partners to achieve those goals.

• Lead a team to build GTM and marketing plans by deeply understanding market dynamics, customer needs, industry trends and competitive landscape.

• Partner cross functionally to ensure product and GTM decisions align to business priorities and collaborate to determine shifts throughout the year.

• This includes:

• TAM, market share, competitive assessment

• Target audience definition and priorities, customer needs

• Growth levers across product, GTM, geos, partnerships

• Pricing & Packaging

• Marketing strategy

• Value proposition and messaging

• Distribution strategies including partnerships and ecosystem

• Engagement strategy

• Act as a change agent, guiding teams forward in a rapidly evolving environment

What You'll Need to Succeed

• Strategic Product Marketing experience with desktop consumer or productivity software products

• Passion for Creative Products and the Creative Industry

• Deep understanding of professional design or photography communities, market trends and competitive landscape

• GM mentality, “owner-operator” working style

• Proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a high matrixed and global organization environment

• Strong executive presence and excellent communication skills

• Strategic problem solver who can identify and set short- and long-term strategic priorities

• A drive to constantly optimize and improve, combined with a relentless focus on customer experience

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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