Sr Director, International Marketing

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. 

● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. 

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. 

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. 

Job Title: Sr Director, International Marketing

Reports To: SVP, Global Marketing / Head of International

Department: International Marketing

Location:  Los Angeles, CA

A little bit about our team:

We are a boutique entrepreneurial team responsible for our label’s artists' recorded music careers outside of the US in over 40 territories around the world, in all genres of music ranging from pop, rock, hip-hop, R’n’B, and country. We are an integral part of the label’s strategy, maximizing global, regional, and local opportunities across all departments for both our developing and established artists.

Your role:

You will be responsible for building a global strategy and managing your own roster of both top-tier and developing artists. You will create and execute marketing plans outside of the US, with targets per project and steps to achieve them. You will be the artists’ gateway to the rest of the world, encompassing communication and reporting to the artist teams and other key stakeholders, international promotion, and representation within WMG affiliate teams. Bring your passport, your enthusiasm, and your entrepreneurial spirit!

Here you’ll get to:

• Develop and execute comprehensive international marketing strategies for Warner Records' artists, ensuring campaigns are tailored to individual artists' needs and optimized for success in key global markets.

• Spearhead the planning, execution, and measurement of international marketing campaigns for new audio and video releases, working closely with domestic marketing teams, artist management, and Warner Music Group's global affiliate offices.

• Act as the primary liaison between U.S. domestic teams and international territory offices. Ensure seamless communication and alignment on priorities, marketing tools, and promotional plans to maximize artist exposure and commercial performance.

• Work directly with artists and their management teams to align on a global vision. Serve as a professional and high-energy representative for Warner Records, building strong relationships with international partners and affiliates.

• Monitor and analyze global market trends, streaming data, and consumer behavior to identify new opportunities for artist development and audience expansion. Use data-driven insights to inform campaign optimizations and future strategies.

• Oversee and manage international marketing budgets, ensuring efficient allocation of resources to drive impactful campaigns and achieve key performance indicators.

• Collaborate with creative and digital teams to develop and disseminate key marketing assets, including press materials, social content, and promotional tools, ensuring they resonate with diverse international audiences.

• Initiate and coordinate all international press and promotional activities, including media interviews, TV performances, and promotional tours, in partnership with local teams.

About you:

• Bachelor's degree or equivalent experience.

• 7+ years of professional experience in international music marketing, with a proven track record of successfully managing and launching global campaigns for a diverse roster of artists.

• Deep understanding of the global music business, including digital and streaming platforms, and the ability to adapt to a rapidly evolving industry.

• Strong leadership skills with the ability to manage projects, mentor team members, and navigate complex, multi-stakeholder relationships.

• Exceptional communication, negotiation, and presentation skills.

• In-depth knowledge of various music genres and the ability to adjust marketing strategies accordingly.

• Demonstrated ability to think strategically, balance high-level planning with hands-on execution, and thrive in a fast-paced, high-pressure environment.

• Passion for music and a global perspective on cultural trends.

• Ability to travel internationally as needed.

We’d love it if you also had:

• Experience or knowledge of physical product formats, set up, and pricing

• Entrepreneurial thinking to develop non-traditional ideas

• Experience speaking other languages

• Experience travelling the world

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG.  We love it here, and think you will, too.

#LI-Onsite

This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.

Warner Music Group is an Equal Opportunity Employer.

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents:

2025 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf