Sr Director, Digital Strategy (maternity leave)

With over 50 years of history as a global innovator in entertainment technology, IMAX is the gold standard in immersive entertainment. We are the go-to, end-to-end premium technology platform for the world’s greatest filmmakers and creators — giving them the tools to realize their visions to the fullest. 
As a result, IMAX attracts the most skilled and accomplished professionals in entertainment and technology. Our global teams merge technical, creative and operational expertise, deep industry relationships spanning the world, and an agile, entrepreneurial approach that prioritizes quality and innovation. 

Our success is driven by our people. We cultivate our unique culture by fostering strong team connections, recognizing and rewarding excellence, and creating a workplace that empowers success. By working together in service of our mission, we push the limits of human imagination and transcend the ordinary. 

Job Description:

IMAX is seeking a seasoned digital leader to step in as interim head of Digital Strategy during maternity leave coverage. This temporary role will oversee the digital team, drive execution of critical milestones, and ensure strategic continuity across IMAX’s digital ecosystem.

The ideal candidate is a hands-on digital strategist with a strong track record of cross-functional program management, data-informed decision-making, and leading teams through complex, fast-moving initiatives. This person will keep the digital roadmap moving forward, steward several enterprise-level projects, and partner closely with Brand, Film Marketing, Technology, and International teams.

Responsibilities:

Lead the Digital Marketing Team:

• Manage, coach, and motivate a high-performing digital team spanning product, data, and digital marketing functions.

• Maintain team clarity and focus on key deliverables during the leave period.

• Foster collaboration, accountability, and operational continuity

Oversee IMAX’s Digital Ecosystem & Roadmap:

• Partner closely with Technology teams to track development timelines, document processes, and manage priorities.

• Monitor site and team KPIs, data capture, and ensure alignment with brand and business objectives.

• Work with Privacy, Legal, and Security teams to maintain brand and marketing digital compliance.

Deliver Key Strategic Milestones:

Lead execution across several high-impact, in-flight initiatives, including:

• A digital ecosystem documentation project, capturing systems, ownership, and best practices.

• Enhancements to personalization and CRM strategies to deepen audience engagement.

• Digital ROI 2025 recaps and projections for 2026.

• Critical product and marketing technology launches in collaboration with Tech.

• Track progress rigorously, surface risks early, and remove blockers to ensure timely delivery.

Drive Digital Ticketing Strategy & Revenue Performance

• Oversee digital ticketing experiences and partnerships to support conversion and revenue growth.

• Collaborate with marketing and product teams to align campaigns and site experiences to ticketing goals.

• Leverage data to monitor performance and optimize digital journeys.

Manage MarTech Infrastructure & Analytics Enablement:

• Serve as the business owner for core digital marketing platforms including the website, CRM, analytics, and campaign automation tools.

• Partner with Technology to ensure system integration, stability, and cost effectiveness.

• Ensure marketing tools and data systems are leveraged effectively to enable advanced measurement, testing frameworks, and reporting.

• Maintain clear documentation and governance to support operational excellence and continuity.

Qualifications

• 10+ years of progressive experience in digital strategy, product marketing, or digital marketing—preferably in entertainment, technology, or consumer brands.

• Proven success leading digital teams and driving complex cross-functional initiatives from strategy through execution.

• Experience managing digital roadmaps, ticketing or DTC revenue platforms, and personalization/CRM ecosystems.

• Strong analytical mindset; fluent in performance metrics, funnel analysis, and data visualization.

• Ability to translate brand strategy into digital ecosystems that drive engagement and conversion.

• Exceptional organizational skills and attention to detail, especially in documentation and project tracking.

• Excellent communication and stakeholder management skills; able to collaborate effectively across functions.

• Comfortable operating in a temporary leadership capacity, bringing structure and momentum to ongoing initiatives

Compensation:

At IMAX, you will be part of a culture built on respect – we are committed to creating a welcoming and diverse atmosphere across our organization.
For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.

IMAX will consider for employment all qualified applicants, including those with criminal histories, or arrest or conviction records, in a manner consistent with applicable state and local laws, including the City of Los Angeles’ Fair Change Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.