Sr Director - Business Insights and Channel Experimentation (Memphis, TN or Remote in USA)

Are you a strategic, data-driven leader with a passion for transforming insights into action? We’re looking for a Sr. Director of Performance Measurement & Media Insights to lead the charge in optimizing our paid media strategies and driving measurable business growth.

This role is ideal for someone who thrives at the intersection of analytics, marketing, and innovation—and who’s ready to lead a high-performing team in a fast-paced, mission-driven environment.

You’ll partner with senior leaders across the organization, lead cutting-edge experimentation, and shape the future of media performance measurement. If you're a critical thinker with strong business acumen and a technology-forward mindset, this is your opportunity to make a lasting impact.

1. Lead Performance Measurement Strategy

• Define and execute a unified measurement strategy across all paid media channels.
• Build frameworks that connect channel performance to business outcomes and fundraising KPIs.
• Develop advanced dashboards and tools for real-time performance visibility.
• Translate complex data into compelling, executive-ready insights that drive strategic decisions.
• Champion a culture of data-driven marketing across teams.

2. Drive Strategic Forecasting & Scenario Planning

• Partner with Finance, Analytics, and Channel Strategy to align forecasts with enterprise goals.
• Build dynamic models to evaluate media mix, budget shifts, and audience strategies.
• Present clear, actionable insights to senior leadership to guide investment decisions.
• Continuously improve forecasting through automation and cross-functional collaboration.

3. Build a Scalable Experimentation Practice

• Architect a centralized testing function across all paid media channels (Search, Display, TV, Email, Direct Mail).
• Govern a robust testing roadmap aligned with business priorities.
• Ensure rigorous methodologies and statistical integrity in all experiments.
• Create a centralized repository of learnings to accelerate innovation and reduce duplication.

4. Scale Segmentation & Personalization

• Lead the in-house activation of 1st-party data and predictive models.
• Partner with Data & Intelligence teams to deploy new segmentation strategies.
• Ensure ethical, privacy-compliant data use in all activation practices.

5. Grow and Develop a High-Performing Team

• Lead and mentor a team of analysts and media experts in a fast-paced environment.
• Define clear growth paths and skill development opportunities.
• Establish KPIs to track team performance and impact.
• Recruit and retain top talent in digital media and analytics.

6. Provide Executive Oversight of Media Operations

• Support the Director of Activation Management & Operations to ensure seamless execution.
• Oversee scalable processes, tools, and infrastructure for campaign delivery.
• Drive operational excellence and speed-to-market across all paid media initiatives.

• 10+ years of experience leading internal teams and external vendors in digital marketing and performance measurement.
• Strong business acumen and technology background to drive solutions that deliver measurable business value.
• Proven success in developing and managing high-performing teams in dynamic environments.
• Bachelor’s degree required; Master’s degree in business, finance, mathematics, or a related analytical field preferred.
• Strategic leader with experience building and optimizing digital campaigns to drive growth.
• Ability to think strategically while being hands-on when needed.
• Strong analytical skills with the ability to interpret data and make strategic marketing decisions.
• Excellent communicator—able to translate complex ideas and technology solutions into business impact for executive audiences.
• Demonstrated success managing projects from inception to completion.
• Expert knowledge of digital marketing strategies, platforms, and attribution models.
• Proficiency in data visualization tools such as Google Data Studio or Tableau.
• Experience leading dashboard development and communicating insights across teams.

• Strategic Influence: Shape enterprise-wide media strategy and fundraising growth.
• Innovation Leadership: Lead cutting-edge experimentation and data science integration.
• Team Impact: Build and scale a high-performing team with room to grow.
• Mission-Driven Work: Make a measurable difference in a purpose-driven organization.
• Flexibility: Work remotely from anywhere in the U.S. or in a hybrid capacity from our Memphis, TN office.

#LI-TM1

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more

ALSAC is an equal employment opportunity employer. 

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities.  All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.