With over 50 years of history as a global innovator in entertainment technology, IMAX is the gold standard in immersive entertainment. We are the go-to, end-to-end premium technology platform for the world’s greatest filmmakers and creators — giving them the tools to realize their visions to the fullest.
As a result, IMAX attracts the most skilled and accomplished professionals in entertainment and technology. Our global teams merge technical, creative and operational expertise, deep industry relationships spanning the world, and an agile, entrepreneurial approach that prioritizes quality and innovation.
Our success is driven by our people. We cultivate our unique culture by fostering strong team connections, recognizing and rewarding excellence, and creating a workplace that empowers success. By working together in service of our mission, we push the limits of human imagination and transcend the ordinary.
Job Description:
The Senior Director, Alternative Content will lead the global strategy, development, and execution of IMAX’s alternative content initiatives. This senior leader will identify and secure partnerships, oversee programming pipelines, and collaborate cross-functionally to maximize revenue, audience engagement, and brand impact. Reporting to the Chief Content Officer, the Senior Director will play a critical role in shaping the future of non-traditional programming across the IMAX network.
Key Responsibilities
Strategic Leadership
Define and drive the global alternative content strategy in alignment with IMAX’s corporate growth objectives.
Anticipate industry trends (music, sports, gaming, cultural events) to proactively position IMAX as a leader in alternative programming.
Build a multi-year roadmap for content acquisition, distribution, and audience development.
Content Acquisition & Partnerships
Source and negotiate deals with major event producers, studios, gaming publishers, music labels, and sports leagues.
Establish and maintain high-level relationships with key partners to develop long-term pipelines.
Evaluate business models (revenue share, licensing, joint ventures) and lead deal structuring.
Programming & Distribution
Oversee the selection, programming, and scheduling of alternative content events globally.
Partner with regional distribution teams to tailor releases for local audiences while maintaining global consistency.
Ensure smooth operational delivery across exhibition partners, including scheduling, technical specs, and marketing alignment.
Cross-Functional Collaboration
Partner with Marketing to develop campaigns that expand audience awareness and engagement.
Work with Legal, Finance, and Operations to execute agreements and ensure operational excellence.
Performance Development
Establish KPIs and reporting mechanisms to measure ROI, audience reach, and partner satisfaction.
Present performance updates and strategic recommendations to executive leadership.
Qualifications
10+ years of experience in content acquisition, distribution, or business development within entertainment, live events, sports, music, or gaming.
Proven success leading alternative content / event cinema strategies at scale.
Strong negotiation and deal-making track record at the senior leadership level.
Deep network across studios, live events, sports, gaming, or music industries.
Excellent strategic thinking, financial acumen, and communication skills.
Experience managing global partnerships and multicultural teams.
Compensation:
136,151.00 - 180,000.00At IMAX, you will be part of a culture built on respect – we are committed to creating a welcoming and diverse atmosphere across our organization.
For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.
IMAX will consider for employment all qualified applicants, including those with criminal histories, or arrest or conviction records, in a manner consistent with applicable state and local laws, including the City of Los Angeles’ Fair Change Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
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