Sr. Director, Product Marketing (Creators, Video)

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Changing the world through digital experiences is what Adobe’s all about. We give everyone— from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.  We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Creators are Adobe’s next growth engine and together this newly-formed team is re-imagining how millions ideate, edit, and share content. As the senior product-marketing leader for Video, you will set the vision and go-to-market path that keeps Adobe the creator’s destination, while exploring how to make a Creator’s life easier through AI production and storytelling. This leader will partner deeply with Product, Design, Engineering, Research, and GTM teams to shape the products we build and deliver breakthrough Marketing strategies that drive acquisition, adoption, and revenue for this new vertical. 

• Market & Customer Insight. Become Adobe’s authority on creator-video workflows, pain points, and AI-driven trends; translate insights into strategy and road-map requirements. ·

• Product Strategy. Frame business cases, positioning, and packaging for new video capabilities; guide cross-functional teams to ship the right product, the right way.

• Growth & GTM. Build data-backed strategies to acquire net-new creators, drive activation, boost engagement, and expand revenue potential; partner with cross-functional teams to bring the vision to life. ·

• Team & Organizational Leadership. Recruit, develop, and inspire a team of senior and group PMMs; instill operating rigor, creative excellence, and a bias for action.

• Thought Leadership & Storytelling. Champion Adobe’s vision for video creation with executives, press, partners, and our community.

• Customer-Obsessed. You are an expert in customer understanding, know how to create sharp research plans and ask the right questions the right way.

• Discern meaningful insights from noise and understand how they shape strategy. · Analytical Storyteller.

• Comfortable moving between data deep-dives and creative reviews. This candidate can craft narratives that persuade execs and inspire teams. ·

• Cross-Org Influence. Aligns senior stakeholders, secures resources, and drives crisp execution across complex and heavily matrixed organizations. ·

• Velocity Driver. Sets pace, clears roadblocks, and ships with urgency. ·

• People-First Leader. Builds high-performing teams, mentors rising leaders, and fosters a growth-minded culture. ·

• Change Agent. Identifies new opportunities for improvement and holds a high bar for customer-delighting innovation.

• 15+ years in product marketing, growth, or related roles or equivalent practical experience.

• 8+ years leading high-performing teams.

• Proven success in consumer or creator technology sector.

• BS in Marketing, Business, or related field or equivalent practical experience

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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