Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We're Looking For A: Senior Data Analyst, Brand Marketing reporting to the IT department and brand managers, to lead efforts in managing and analyzing marketing-related data, including a strong ability to leverage emerging technologies, AI, and machine learning for centralized data intelligence. You will be instrumental in translating complex datasets into actionable insights to optimize marketing strategies, focusing on key metrics such as AOV, LTV, Churn Rates, CAC, CTR, and other engagement metrics.
Location: Woodland Hills, CA (Hybrid)
What You'll Be Doing:
Analysis:
- Collaborate with cross-functional teams to gather business requirements and develop tailored data solutions.
- Using experienced knowledge of marketing retention KPIs, synthesize data across multiple sources to develop insights and to tell a story with data.
- Develop actionable optimization recommendations.
- Use advanced segmentation methodologies to group customers by cohort, lifetime value, products purchased, etc. Build/implement models to predict lifetime value and score customers on dimensions such as likelihood to buy.
Communication:
- Surface observations relating to customer trends and campaign/test performance.
- Assist in developing ways of answering unique questions and hypotheses to identify marketing opportunities.
Technical:
- Establish and refine data models within the database to ensure efficient data storage and retrieval.
- Using familiarity with tools such as BigQuery, Fivetran, and other data orchestration platforms, maintain the accuracy of data through data quality controls and discrepancy auditing.
- Create and optimize SQL queries, views, and stored procedures.
- Leverage Python for advanced data transformations, automations, and integrations.
- Contribute to solutions for real-time data retrieval from various sources, including API integrations and new platform solutions selection.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don't tick ALL of these boxes.):
- Bachelor's or Master's degree in Computer Science, Statistics, Mathematics, Marketing, or another research-related field.
- 5+ years of experience as a Data Analyst or similar role, demonstrating expertise in AI-driven analytics and marketing insights.
- Proficiency in SQL, Python/R, and data visualization tools (e.g., Tableau, Power BI, etc.) with a focus on integrating AI capabilities.
- Strong understanding of marketing concepts, particularly AOV, LTV, conversion rates, and customer acquisition costs, coupled with expertise in leveraging AI for marketing intelligence.
- Experience with CRM systems, web analytics tools, and marketing automation platforms, showcasing AI-based optimizations for marketing metrics.
- Excellent communication and presentation skills, especially in conveying insights to non-technical stakeholders.
- Experience with Git and code management practices.
- Proven ability to work independently in a fast-paced environment
- Experience leading or managing teams preferred
- Driver and change agent
- Analytical
- Organized
- Precise
- Skeptical
- BS Degree in Computer Science or related field
Golden Perks & Benefits:
- Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
- Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $6.1 million to date.
- We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
- 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
- Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
- Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
- Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
- Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
- Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
- For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym.
- Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.
To read more about our Perks & Benefits, click here .
The base salary range for this position is $87,600 - $116,800, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won't pay any fees for placements. Thank you for your understanding.
Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME @GOLDENHIPPO.COM ) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will neversend you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at [email protected] to verify its validity.
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What We Do
We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands.
With over 1,400 team members across multiple companies, dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness.
Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
If you'd like to learn more about what it's like to work at Golden Hippo, tune into the Hippo Pod! https://www.golden-careers.com/goldenhippo-podcast
Why Work With Us
We work hard, but we love to have fun, too. Golden Hippo fosters growth and provides their employees with a rewarding, results driven environment. That means a dog-friendly office, a fully stocked kitchen, free workout classes, monthly happy hours and birthday lunches, and more. And don’t even get us started on our benefits!
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Golden Hippo Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.