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Health Catalyst

Sr Copywriter -Brand Marketing

Posted 2 Days Ago
Remote
Hiring Remotely in US
Senior level
Remote
Hiring Remotely in US
Senior level
The Senior Copywriter will shape and apply Health Catalyst’s brand voice across case studies, one-pagers, digital playbooks, social media, and web content. Responsibilities include interviewing stakeholders, turning evidence and client results into compelling stories, writing short- and long-form copy, collaborating with product marketing, events, demand generation, and design teams, and evaluating AI tools for content creation. The role requires audience-focused B2B writing for healthcare executives and operational leaders.
The summary above was generated by AI
Join one of the nation’s leading and most impactful health care performance improvement companies. Over the years, Health Catalyst has achieved and documented clinical, operational, and financial improvements for many of the nation’s leading healthcare organizations. We are also increasingly serving international markets. Our mission is to be the catalyst for massive, measurable, data-informed healthcare improvement through:
  • Data: integrate data in a flexible, open & scalable platform to power healthcare’s digital transformation​
  • Analytics: deliver analytic applications & services that generate insight on how to measurably improve​
  • Expertise: provide clinical, financial & operational experts who enable & accelerate improvement​
  • Engagement: attract, develop and retain world-class team members by being a best place to work​

Our mission is to be the catalyst for massive, measurable, data-informed healthcare improvement.

**This position is currently not eligible for visa sponsorship**


The opportunity


Most writing for healthcare leaders is a little too… clinical. We want to change that. Health Catalyst is in the middle of reshaping how it shows up for the people running health systems: the executives, operators, and quality leaders who are buried in administrative and technological overhead and want something that gets them back to the mission. They’re smart, short on time, and have read every pitch. They also respond to a good story as much as anyone else does, and we think the category has been underestimating them. 

That’s where you come in. The Senior Copywriter will own how our refreshed brand voice and tone come to life by focusing on the experience each touchpoint adds up to. You will collaborate closely within the creative team to build great work that provides real value for our audiences. 


What you’ll do

  • Own voice and tone, and make it show up everywhere. Take the voice we’re building and bring it to life across case studies, one-pagers, digital playbooks, social, and web copy. Good writing there will teach people more than a style guide will, so your own work is the best argument for the voice.
  • Make the reader the hero. Push us to tell stories that resonate with a specific person, not a persona slide. Ask the uncomfortable question of any draft: what would make them want to read this? 
  • Retell our best stories. We have a deep library of client results and a backlog of one-pagers and case studies that deserve a better telling. You’ll interview, dig into the evidence, and find what matters in each one. 
  • Hold the line on value. Every piece should leave the reader better off for the time they spent on it. You’ll help us decide what’s worth making, and what isn’t.
  • Collaborate widely. Work closely with product marketing, events marketing, and demand generation, and with our designers, so words and visuals are built together.
  • Use the tools wisely. Experiment with AI where it makes the work faster or better, and know where it falls short. A lot of what’s out there now sounds the same, and your job is to write the sentence an LLM couldn’t.

Who you are

  • You have 5+ years of professional copywriting experience in B2B, at an agency or in-house, with a body of work at agency caliber (wherever you did it).
  • You write specifically. You turn a data point into a sentence a person remembers, and leave the jargon on the cutting room floor.
  • You have range. You can write a tight headline and a long-form story, and you know which one a given moment needs.
  • You’re curious about readers, and a bit obsessed with them. You can get into the head of a busy executive and write for them directly.
  • You’re comfortable working from evidence. Interviews, benchmarks, and case data excite you more than they intimidate you.
  • You use AI tools with curiosity and judgment, and you can tell when a draft sounds machine-made.
  • You take feedback well, defend your word choices, and enjoy working in a small team.
  • Healthcare experience is a plus, not a requirement. We’d welcome an outsider’s perspective. Healthcare doesn’t have to sound clinical, and we’re trying to prove it.

To apply

Please include a portfolio that shows your best work in both short form and long form.


Information Security and Compliance Responsibilities:

  • Maintain compliance with training directives required by the organization pertaining to Information Security, Acceptable Use Policy and HIPAA Privacy and Security.
  • Adhere to and comply with the organizations Acceptable Use Policy.
  • Safeguard information system assets by identifying and reporting potential and actual security events to the organizations Security and Compliance Officers.

The above statements describe the general nature and level of work being performed in this job function.  They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned by Health Catalyst.

Studies show that candidates from underrepresented groups are less likely to apply for roles if they don’t have 100% of the qualifications shown in the job posting. While each of our roles have core requirements, please thoughtfully consider your skills and experience and decide if you are interested in the position. If you feel you may be a good fit for the role, even if you don’t meet all of the qualifications, we hope you will apply. If you feel you are lacking the core requirements for this position, we encourage you to continue exploring our careers page for other roles for which you may be a better fit.

At Health Catalyst, we appreciate the opportunity to benefit from the diverse backgrounds and experiences of others. Because of our deep commitment to respect every individual, Health Catalyst is an equal opportunity employer.

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