Sr Business Analyst, Marketing Technology

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.

We are looking for a diligent and technically skilled Senior Business Analyst to support the management, optimization, and integration of our marketing technology ecosystem. This role will ensure outstanding operational excellence across platforms like Salesforce Marketing Cloud, CMS systems, web analytics tools, and related MarTech infrastructure. The ideal candidate brings a blend of marketing operations, system administration, and data analysis expertise, along with experience working in Agile environments.

• Coordinate and optimize campaigns, journeys, and automations within Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).
• Work with technical teams to ensure seamless integration between marketing systems, CRM platforms, and data extensions for accurate targeting and personalization.
• Partner with marketing teams to support the design, QA, deployment, and performance monitoring of digital campaigns.
• Troubleshoot CMS and platform performance issues, ensuring fast resolution and minimal disruption.
• Coordinate tagging infrastructure and analytics, including Google Analytics, Google Tag Manager, and campaign tracking tools.
• Maintain data integrity and support end-to-end lead flow, audience segmentation, and customer journey measurement.
• Collaborate with IT, developers, and data teams to maintain marketing data pipelines and support platform improvements.
• Evaluate and onboard new marketing technologies, ensuring alignment with business objectives and scalability requirements.
• Coordinate the development and maintenance of performance dashboards and reports with analytics team. Reports will measure critical metrics such as engagement, conversions, campaign return on investment, and new development progress and status.
• Conduct funnel analysis and behavioral reporting to support marketing optimization initiatives.
• Lead or participate in User testing to support the development teams
• Build and maintain clear user/technical documentation for tools, processes, integrations, and data definitions to ensure continuity and knowledge transfer.

• Bachelor’s degree or equivalent experience in marketing, Information Systems, Computer Science, or related field.
• Proven ability in marketing technology operations, digital analytics, or marketing systems administration.
• Demonstrated hands-on expertise with Salesforce Marketing Cloud.
• Proficient with CMS platforms and digital analytics tools.
• Comfortable troubleshooting and customizing using HTML, CSS, JavaScript.
• Working experience with Agile development using Jira/Confluence
• Willingness to learn new technologies.

• Experience with Salesforce Data Cloud or another CDP.
• Knowledge of SQL or AMPscript is a plus.
• Experience supporting wide range of marketing teams.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected] or at +1 (617) 289-7917.

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.