Sr. Brand Marketing Manager

We're looking for a Sr. Brand Marketing Manager who is eager to take Chime's already cherished brand to the next level. In this role, you'll delve into the essence of our identity, weaving compelling narratives that resonate deeply with our members and extend our market influence through strategic storytelling. Working hand-in-hand with diverse teams like Creative and Partnerships, you'll articulate the Chime story across various mediums, fostering a brand experience that's not only seen but truly felt. Join us in our mission to humanize banking, making financial progress an attainable reality for millions.

The base salary offered for this role and level of experience will begin at $130,050 and up to $180,600. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

• Define Chime’s long-term brand vision and mission, with clear customer segmentation and targeted messaging.
• Lead brand positioning efforts to ensure differentiation and uncover growth opportunities through competitive analysis.
• Analyze consumer behavior, feedback, and market trends to shape brand perception and optimize marketing strategies.
• Use data and analytics tools to track brand performance and refine targeting and personalization efforts.
• Develop and execute integrated marketing campaigns aligned with brand strategy, ensuring consistency across channels.
• Manage campaign delivery from briefing through post-analysis, partnering with internal teams and external agencies to stay on time and on budget.

• 8+ years of experience in brand marketing, brand strategy, or integrated marketing, ideally across both in-house and agency environments or within consumer tech, fintech, or mission-driven brands.
• Proven ability to manage creative development end to end, from briefing and concepting through feedback and final delivery, across both internal teams and external agencies.
• Strong cross-functional collaborator with experience partnering across creative, social, growth, comms, and product marketing to maintain brand consistency.
• Deep understanding of brand and campaign performance metrics; able to define KPIs, analyze results, and apply insights to optimize creative and messaging.
• Strategic thinker with a sharp brand instinct and a bias for action, comfortable balancing long-term vision with day-to-day execution.

A little about us
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. 
We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What we offer

• 🏢 A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote
• 💻 Hybrid work perks like backup child, elder and/or pet care, as well as a subsidized commuter benefit
• 💰 Competitive salary based on experience
• ✨ 401k match plus great medical, dental, vision, life, and disability benefits
• 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off 
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know. 
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.

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