Sr. Brand Manager

Founded in 2005, iam8bit is a creative production emporium that has quietly redefined the entertainment industry, time and time again. Collaborating with a plethora of partners and narrative-busting IPs, iam8bit punctuates the importance of engaging with fans directly. By creating the video game industry's very first community events, the company injected the idea of experiential immersion into game and film marketing. iam8bit also played a crucial role in the vinyl renaissance, minting its first record in 2010, and is the industry leader in premium physical editions of top-tier games. In 2020, iam8bit evolved into financing and publishing games, with several yet-to-be-announced PC, console and tabletop games on the horizon under its iam8bit Presents imprint.

The Senior Brand Manager brings iam8bit’s biggest brand moments to life—driving major campaigns, shaping project-level strategy, and raising the creative bar across everything we ship. Working independently and collaboratively, they help steer the storytelling, mentor teammates, and ensure every touchpoint feels unmistakably “us.” Reports to the Director of Brand and Marketing.

RESPONSIBILITIES 

• Responsible for all tasks related to bringing retail physical editions to market, as well as vinyl and merchandise releases direct-to-consumer.
• Develop and implement comprehensive go to market plans that align with company objectives and market opportunities
• Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform branding decisions. 
• Define and articulate the brand’s unique value proposition, positions, and messaging across all channels. 
• Plan, create, execute, and manage integrated marketing campaigns, including advertising, digital marketing, social media, and public relations. 
• Oversee the creation of compelling content, including advertisements, blog posts, social media updates, and promotional materials. 
• Ensure consistent brand messaging and visual identity across all marketing materials and channels 
• Work collaboratively with internal teams and external partners to ensure cohesive brand experiences 
• Monitor and analyze the performance of branding initiatives, providing regular reports and recommendations for improvement. 
• Manage the brand budget, ensuring effective allocation of resources to maximize ROI
• Mentor and guide Brand Managers / Associate Brand Managers

QUALIFICATIONS

• 5–8+ years of experience in brand management, marketing, or a related field, ideally within games, entertainment, or consumer products.
• Demonstrated success leading complex campaigns or product launches with multiple stakeholders.
• Strong creative judgment, with the ability to elevate concepts, storytelling, and messaging across projects.
• Ability to contribute meaningfully to strategy discussions without needing to own the full strategy.
• Excellent communication and relationship-building skills across internal teams, partners, licensors, and creative collaborators.
• Strong analytical skills and proficiency with marketing analytics tools; able to translate data into actionable insights for project-level decisions.
• Experience mentoring or guiding more junior marketing staff. 
• Highly organized, able to manage overlapping deadlines, shifting priorities, and fast-paced production environments.
• Strong attention to detail and the ability to maintain high standards of quality across all deliverables.

PHYSICAL REQUIREMENTS

The successful candidate must be able to perform the essential functions of the job with or without reasonable accommodation.Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: viewing a computer terminal; extensive reading. 

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This is a full time, exempt position with an anticipated compensation range of $95,000-$120,000 annually, inclusive of base + bonus.  Hours are 9-5:30 Monday - Friday, with occasional work outside of business hours including weekends. The position is hybrid at our offices in Highland Park.

BENEFITS 

At iam8bit, we're committed to supporting our team members in both their personal and professional growth. As part of our tight-knit and dynamic team, you'll enjoy a range of benefits designed to enhance your overall well-being and foster your career development. Benefits include 401k with employer matching, medical, dental and vision insurance, education benefits, employee discount, and generous paid time off.