Sr. Associate Brand Manager, Candy (Sour Patch Kids, Swedish Fish)

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
The Senior Associate Brand Manager, Candy (Sour Patch Kids, Swedish Fish) is responsible for the end-to-end in-year delivery and strategic growth plans of the $0.7B Mondelēz Non-Chocolate Candy business. Candy is a top priority business and Mondelēz brands are a key driver of category growth.
How you will contribute
Working with internal cross-functional teams and external agency partners, you will lead critical campaigns and support the media plans and communication strategies across both brands. You will leverage insights and a consumer-centric approach to drive the growth of media KPIs and improve brand strength. You will lead recommendations for integrated commercial plans, and execute marketing plans that deliver on revenue share objectives.
Key Responsibilities

• Lead (in collaboration with external agency partners and internal cross functional teams) the campaign development including OLVs and sweepstakes for new Sour Patch Kids and Swedish Fish launches
• Manage the communication strategy and media plan for Sour Patch Kids platforms (Sour Patch Kids Fruits and Sour Patch Kids Seasonals); maximizing media ROI, amplifying on paid and organic social, reviewing shopper marketing materials, pitching partnerships, etc
• Help lead, analyze, and support the delivery of the business plan and actively contribute media investment inputs into the Integrated Business Planning process (IBP)
• Support brand portfolio management and lead commercialization for graphic updates and inbound licensing projects - including financial/P&L analysis, post-launch tracking, etc
• Independent analysis (utilizing Nielsen and other internal reporting supported by consumer insights) to develop a deep understanding of the consumer and category dynamics to inform winning, relevant strategies
• Support annual brand budget planning while managing and overseeing the daily operations of the brand budget
• Conduct a thorough analysis of Sour Patch Kids platform performance, competitive brands, and category dynamics in order to deliver actionable insights to help drive growth.
• Partner with sales to develop selling stories and foster partnership with key strategic customers

What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:

• Ability to thrive in and handle ambiguity in a fast-paced environment
• Ability to build and deliver against strict and tight timelines
• Ability to lead a cross-functional team
• Strategic thinking and problem-solving capabilities
• Strong business acumen
• Strong communication and interpersonal skills
• Strong Excel and PowerPoint skills
• Keyed into the Gen-Z consumer target
• Proactive self-starter
• Highly organized

Education / Certifications:
Bachelor's Degree is required; Master's Degree preferred
Compensation:
The base salary range for this position is $95,100 to $130,800; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal
Job Type
Regular
Brand & Portfolio Management
Marketing