Sr. Analyst, Marketing Strategy

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

WHAT THIS ROLE WILL DO

• Support Strategy Development: Collaborate with team leads to develop digital marketing strategies that align with company goals, leveraging data and market trends to inform decision-making

• Strategic planning process: Contribute to the strategic planning and goal setting with team leaders. Track KPIs, share progress, plans, blockers & support to ensure effective execution.

• Campaign Performance & Optimization: Monitor and analyze digital campaign performance across channels (social, programmatic, CRM, search), providing actionable insights and recommendations to improve traffic, engagement, and ROI.

• Marketing Analytics & Insights: Build and maintain dashboards, reports, and models using marketing and business intelligence tools. Translate complex data into clear, concise insights that guide strategy and performance optimization.

• Technology & Innovation: Stay current on digital marketing tools and trends. Assist in evaluating and testing new platforms, technologies, or automations that improve campaign effectiveness or efficiency.

• Cross-Functional Collaboration: Partner with teams across concerts, ticketing, sponsorship, finance and tech to gather requirements, share findings, and ensure alignment between marketing activities and broader business objectives

WHAT THIS PERSON WILL BRING

• Bachelor's degree in Economics, Analytics, Strategy or other related analytical field preferred

• 2-3 years of post-undergraduate experience, ideally from a top management consulting firm (e.g., Bain, BCG, McKinsey), an internal marketing strategy team, or a strategy team

• Experience using data analysis & modeling to identify key business trends and inform decision-making

• Basic knowledge of key digital marketing channels (e.g., Meta Ads Manager, Google Analytics, email platforms, DSPs, etc.) and KPIs (CMP, CTR, CVR, etc.)

• Proficiency in Excel and PowerPoint

• Strong communication skills, including the ability to translate data into compelling stories and present to non-technical audiences

• A collaborative mindset and ability to work cross-functionally with diverse stakeholders

• The ability to be in-person at our Beverly Hills office 2-3x per week

• Passion for live events, entertainment, and technology.

• Creative and innovative thinker with a hands-on attitude 

• Pragmatic and logical in thinking and decision-making

• Excellent problem-solving, organizational, and project management skills

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation is an equal opportunity employer.  It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so.  As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.