Sr. Analyst, Marketing Measurement & Analytics - Hybrid

Role Overview:

We are seeking a hands-on Marketing Analytics Analyst to join our Marketing Analytics team. In this role, you will focus on measurement, optimization, and profitability analysis for customer acquisition efforts. You will analyze campaign performance, design and evaluate experiments, and support frameworks that ensure marketing investments deliver measurable impact and efficiency.
You will partner closely with marketing stakeholders to ensure campaign effectiveness is measured with rigor, real-time monitoring is in place, and insights are translated into clear recommendations.
This is a Hybrid position located in Waterloo or Toronto Canada. You will be required to be onsite 2 to 3 days a week. When you are not working onsite you will work from your home office. We are only considering candidates within a commutable distance of Waterloo or Toronto Canada and are not offering relocation assistance at this time.

About The Role

• Build real-time monitoring and alerting frameworks to track in-flight campaign and test performance.

• Analyze campaign and landing page effectiveness, surfacing actionable insights to improve ROASI and customer acquisition efficiency.

• Apply attribution frameworks and campaign data to evaluate acquisition performance and optimize marketing spend.

• Develop interactive, intuitive reporting that enables stakeholders to quickly understand performance and make data-driven decisions.

• Design and implement robust measurement strategies for acquisition campaigns and landing pages, including A/B tests, incrementality tests, and other experimental designs.

• Partner with marketing teams to ensure test results and learnings are shared broadly and inform future strategy.

• Collaborate with data engineering and data science teams as needed to access and refine data for marketing measurement.

• Stay current on industry best practices in digital marketing analytics, experimentation, and subscription/e-commerce measurement.

About You

• 3–5 years of experience in marketing analytics, growth analytics, or a related field, ideally in an e-commerce company and/or a subscription-based business.

• Proficiency in SQL and experience with digital analytics platforms (e.g., Adobe Analytics, Google Analytics).

• Expertise in marketing measurement, including experimental design, campaign attribution, and performance analytics.

• Experience building dashboards and interactive reports in BI tools such as Power BI, Tableau, or Looker.

• Experience with campaign management and ad tech platforms such as CM360, Google Ads/Keywords, or similar tools.

• Exposure to attribution concepts and measurement approaches, with a focus on MMM, MTA, and incrementality.

• Experience with campaign management and ad tech platforms such as CM360, Google Ads/Keywords, or similar tools.

• Hands-on, detail-oriented approach, with the ability to translate complex analyses into clear, actionable recommendations.

• Strong communication and stakeholder management skills, with the ability to influence marketing decisions through data.

• We prefer someone with a Bachelor’s degree in Economics, Analytics, Statistics, Business or Information Management or related field.

#LI-Hybrid

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We’re proud to be Great Place to Work® Certified in 10 countries, a reflection of the supportive, empowering environment we’ve built where people feel seen, valued, and energized to reach their full potential and thrive.

We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $100,772.50-$136,337.50. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.