The Sponsorship and Strategic Activations Manager leads strategy and execution of key sponsorships and event activations, driving revenue and brand awareness in the AMER market.
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Sponsorship and Strategic Activations Manager, AMER
Why We Have This Role
Qualtrics is seeking a Sponsorship and Strategic Activations Manager responsible for the strategy and execution of our key Field sponsorships and event activations, including PGA, Delta Center, and Diamond Baseball Holdings. This role is critical to influencing deal acceleration and conversion, driving pipeline, brand awareness, and thought leadership to generate measurable results and revenue in the AMER market.
As a key member of the Americas Field Marketing and Demand Generation team, you will work closely with internal stakeholders, including the AMER field marketing team, sales teams, and external partners, to create impactful and memorable experiences that align with our regional objectives.
How You’ll Find Success
- Take the lead in managing projects independently while thriving in ambiguity.
- Build and maintain strong relationships with diverse stakeholders, ensuring transparency and alignment across teams.
- Exhibit exceptional attention to detail to guarantee the quality and success of sponsorship and activation initiatives.
- Work effectively across teams, fostering cooperation to align sponsorship initiatives with broader organizational goals.
- Consistently demonstrate how sponsorship and activation efforts contribute directly to revenue outcomes.
How You’ll Grow
- Gain significant experience in negotiating and managing high-profile sponsorships and activations, directly impacting revenue generation.
- Engage with mentors and experienced team members to refine your communication, negotiation, and project management skills.
Things You’ll Do
- Strategic Sponsorship Management: Lead the negotiation, development, and execution of strategies for our key sponsorships, ensuring alignment with overall business goals and brand messaging.
- Event Activation: Plan, coordinate, and execute activation strategies for sponsorships, creating engaging experiences that resonate with target audiences and align with regional ABM and GTM plans to maximize impact.
- Negotiation & Relationship Management: Successfully negotiate sponsorship agreements and manage relationships with key stakeholders and partners, ensuring that objectives and deliverables are met.
- Revenue-Driven Results: Develop and execute activation programs that directly contribute to revenue generation, consistently showcasing examples of how initiatives tie into overall sales and marketing success.
- Collaboration: Work collaboratively with cross-functional teams, including sales, marketing, and product teams, to align sponsorship initiatives with broader organizational goals.
- Attention to Detail: Demonstrate exceptional attention to detail in the execution of all sponsorship and activation initiatives, ensuring high-quality experiences and outcomes.
- Performance Measurement: Monitor and evaluate the effectiveness of each sponsorship activation, using qualitative and quantitative metrics to assess ROI and impact, and provide insights for continuous improvement.
- Onsite Support: Travel to select events to provide onsite support and ensure seamless execution of sponsorship activations.
What We’re Looking for on Your Resume
- Bachelor’s degree in Marketing, Business, or a related field.
- 6+ years of experience in event strategy and execution within B2B SaaS environments.
- 4+ years of direct experience in sponsorship negotiation, management, and execution with major brands and events.
- Proven track record of tying sponsorships and activation work directly to revenue outcomes, demonstrating a clear understanding of business impact.
- Self-starter who thrives in ambiguity, managing projects independently with minimal direction.
- Strong collaborator with the ability to work effectively across teams and engage diverse stakeholders.
- Exceptional attention to detail and strong execution skills, ensuring the highest quality in all deliverables.
- Ability and willingness to travel as needed to support sponsorship events and activations.
- Experience with event management software and tools, such as Marketo, Salesforce, and Qualtrics (preferred).
- Excellent communication and negotiation skills, with the ability to craft compelling narratives around sponsorship initiatives (preferred).
What You Should Know about this Team
- Our team thrives in a dynamic and fast-growing environment, emphasizing innovation and the ability to adapt quickly to industry changes.
- We prioritize collaboration, working closely with talented professionals across various departments to ensure aligned and effective marketing strategies.
- A strong commitment to professional development and mentorship exists within the team, enabling team members to grow their skills while contributing to impactful marketing efforts in regulated sectors.
Our Team’s Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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