Manage paid search campaigns by planning tactics, building keyword lists and ad copy, trafficking and QAing ads, monitoring pacing and budgets, analyzing performance, running reports, and recommending optimizations. Conduct audience research, evaluate creative against platform specifications, identify growth opportunities, support junior team training, and stay current on search tools, ad products, and partner platforms.
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
Overview
The Specialist, Search is a mid-level position where you will focus on developing a deeper understanding of and expertise in traditional and conversational AI search.
In this role, you will assist the larger team in identifying the best approach to capture consumer intent for our clients. You will apply your skills to plan and implement media tactics, optimize campaigns, manage budgets, analyze performance, and make recommendations. The ability to work as part of a team is crucial, as is a sense of innate curiosity, attention to detail and a self-motivated work ethic.
Your day-to-day work will include the development of soft skills such as presentation skills, team management and partner relationship management.
This role supports our West Coast clients and team members work hybrid in-office from El Segundo.
Responsibilities
- Manage day-to-day campaign performance and analysis working with junior-level Analysts and Supervisor to ensure campaigns deliver on objectives
- Perform research to understand audiences and their behaviors
- Develop initial draft of keyword lists and Search copy for review and approval by client team
- Use data to identify opportunities for expanding or optimizing campaigns
- Evaluate creative ad based on platform specifications and advise client-lead creative team on best practices
- Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
- Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
- Run reports as scheduled and as needed, based on client or partner requests
- Assist the Supervisor with providing training to more junior team members as needed
- Stay on top of the latest trends in tools, technology, ad products, and partner platforms
Qualifications
- Bachelor's Degree preferred
- At least one year experience in a PAID Search role
- Search Ads 360 experience is a plus
- Strong organizational and analytical skills
- Extremely detail-oriented
- Proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
- Proven ability to drive projects from start to finish
- Excellent written and verbal communication skills
Yearly Compensation: $70,400 salary
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 3 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
Canvas Worldwide Playa Vista, California, USA Office
Playa Vista, CA, United States
Canvas Worldwide Los Angeles, California, USA Office
12015 Bluff Creek Drive, Los Angeles, California, United States, 90094
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