Specialist, Marketing Technology Operations

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Team 

The Performance Marketing & Operations team drives Netflix’s growth by combining data-driven marketing strategy with seamless operational execution, leveraging technology, analytics, and cross-functional collaboration to deliver impactful, scalable campaigns that acquire and engage members worldwide.

The Role

The PM&O team is seeking an experienced Specialist to join Operations and serve as the subject matter expert for Marketing Technology, specifically in campaign tracking, pixel management, and technical partner integrations. This role would support all global performance marketing campaigns and be responsible for the advertising technology required for successful execution and measurement. The ideal candidate will lead improvement and innovation in the ad tech space, in collaboration with internal engineering and marketing teams, as well as external partners. 

Key Responsibilities:

• Pixel & Conversion Tracking Ownership: Lead the end-to-end process for implementing, maintaining, and updating pixels and conversion APIs (CAPI) for all global performance marketing campaigns, ensuring data integrity and actionable measurement.

• Cross-Functional Technical Collaboration: Partner with Netflix software engineering, product, and analytics teams to ensure seamless integration and troubleshooting of ad tech solutions. 

• Platform Partner Management: Serve as the primary point of contact for technical teams at major social platforms (e.g., Meta, TikTok, Google). Manage onboarding, ongoing support, and updates to tracking requirements.

• Ad Tech Innovation & Compliance: Stay current on industry trends, privacy regulations, and platform changes; proactively recommend and implement new ad tech solutions to maintain optimal campaign performance and compliance.

• Tooling & Vendor Management: Oversee relationships with third-party ad tech vendors and platforms, ensuring timely support, ongoing enablement, and consistent delivery of technical requirements.

• Troubleshooting & Issue Resolution: Diagnose and resolve technical issues related to ad tracking, pixels, APIs, and data flow, escalating to engineering or leadership as needed.

• Process Documentation: Develop clear documentation and tracking materials for internal stakeholders on implementation, best practices, and platform updates.

The Ideal Candidate Is/Has...

• 5+ years of experience in performance marketing, ad tech, or acquisition marketing roles, ideally within technology, media, or digital marketing organizations. 

• Deep technical expertise in pixel implementation, conversion APIs (CAPI), and tracking setup across major social platforms.

• Proven experience working closely with engineering, product, and analytics teams to deliver technical marketing solutions.

• Strong relationship management skills with external partners, vendors, and platform technical teams.

• Demonstrated ability to manage multiple projects and priorities in a fast-paced, ever-changing environment.

• Excellent written and verbal communication skills; able to translate complex technical concepts for non-technical stakeholders.

• High tolerance for change and ambiguity, with a proactive approach to problem-solving and innovation.

• Experience with pixel and tag management systems (e.g., Google Tag Manager), server-side tracking, and data privacy best practices is a plus.

• Respect, understand, and have enthusiasm for the Netflix culture.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $150,000 - $225,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Netflix is a unique culture and environment.  Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.