Lead end-to-end marketing solution architecture for a Salesforce program, including discovery, requirements, journeys, segmentation, consent, data modeling, integrations, testing, and client sign-off. Partner with technical leads across Salesforce Core, Marketing Cloud, Data 360, Agentforce, and enterprise data platforms. Use AI tools to draft and validate requirements and designs, prototype solutions, and review generated work for accuracy. Explain complex solutions to technical and non-technical stakeholders while guiding implementation and change decisions.
About the role
This is the marketing-focused techno-functional lead on the program. You own the marketing solution and its requirements end to end — running discovery with marketing stakeholders, owning the design and the sign-off — and you hold the holistic view of how marketing connects to the rest of the client's platform, including their enterprise data and analytics environment. Perficient's Salesforce practice delivers in small, AI-first teams. AI drafts most of what used to be written by hand — requirements, stories, configuration, tests and documentation — and a named person reviews, corrects and approves every piece of it, and is accountable for it. We hire people who can direct that work, defend it in front of a client, and keep learning as the tools change.
About the engagement
You will join a long-term, AI-first Salesforce program for a Fortune 50 global automotive manufacturer, as part of a distributed delivery team. The program runs across Salesforce Core, Marketing Cloud, Data 360 and Agentforce, and the work moves between them. We are hiring people who learn new systems quickly and go where the work is — on a long engagement that matters as much as what you know today.
ResponsibilitiesWhat you'll do
- Lead marketing solution design on Marketing Cloud Engagement today, with the program moving toward Marketing Cloud Next and Data 360.
- Run discovery with marketing stakeholders and own the requirements summary, corrected and approved.
- Own the marketing design and every decision in it — journeys, segmentation, consent and the data model behind them — and get client sign-off before build.
- Hold the end-to-end view: how marketing data flows to and from Salesforce Core, Data 360 and the client's enterprise data platform.
- Decide defect versus change request and agree the test with the client before UAT opens.
- Work alongside the program's technical leads so the marketing solution and the platform stay one solution.
- Prototype in the platform to settle a design rather than describing it.
How you'll use AI
- Use AI to draft requirements, PRDs, journey designs and options analysis, then correct the synthesis and make the call.
- Direct agentic tooling against a sandbox to prove a marketing design before it is committed.
- Review generated work critically before it moves. Generated work fails plausibly — complete, well-formed, internally consistent and wrong — and you are the one who catches it.
- Answer one question about anything you approve: what did you change or correct before you approved it? A reviewer who never has an answer is not reviewing.
- Work fluently in whatever the engagement runs on — Claude, Microsoft Copilot, GitHub Copilot, platform assistants, or the client's own stack. The activity is mandatory; the tool usually is not.
Required
- 8+ years of relevant experience, including client-facing consulting
- Marketing Cloud Engagement solution design and implementation — journeys, data extensions, segmentation and integration with Salesforce Core
- Experience running discovery and owning a design through client sign-off
- Marketing Cloud Consultant or Marketing Cloud Email Specialist certification
- Demonstrated, current use of AI tools in discovery and design
- Strong written and spoken communication, and the ability to explain complex topics to technical and non-technical audiences
Preferred
- Hands-on Marketing Cloud Next experience, or a clear grasp of how it differs from Marketing Cloud Engagement
- Working knowledge of Data 360 architecture and identity resolution
- Data Cloud Consultant certification
- A senior engineer moving into architecture is welcome — show us the solutions you have owned
Who we're looking for
Technical depth gets you in the door. Beyond that, we hire for four qualities together, not any one in isolation — and we want people who are humble enough to teach as readily as they learn, hungry enough to close a gap without being asked, and smart about people as well as platforms.
- Techno-functional depth — You can build in the platform in scope and understand how it actually works — having led teams through it is not the same as having done it. On this program: the client expects excellence in every discipline. Pair technical depth with data-driven reasoning — know your solution, know the evidence behind it, and be ready to defend both.
- Client presence — You command the room, establish trust in the first three calls, and have a spine: you push back and bring the alternative with the refusal. On this program: the client values radical transparency and accountability without fear. Being in the room means saying the hard thing early, on camera or in person.
- AI-native delivery — You use AI to widen the options and prove designs in a sandbox, and you can tell a finished-looking document from a decided one. On this program: the client reviews performance metrics consistently. AI-native delivery here means measurable, defensible output, not only speed.
- Learn-fast orientation — You operate when things go off-process and pick up new business domains quickly. On this program: raise what you don't know immediately, not after two weeks of pretending otherwise. Gaps surfaced early are welcome; gaps hidden are not.
You are already using AI tools to work faster and deliver better outcomes, and you want to keep pushing on that. This is where the practice is headed, so it is a practical, non-negotiable skill, not a nice-to-have.
Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work.
The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $130,000 to $170,000 Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview.
WHO WE ARE
Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients – the world’s largest enterprises and biggest brands succeed.
WHAT WE BELIEVE
At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you’ll become part of something truly special.
We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We’re committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we’re not done yet.
Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.
Disability Accommodations:
Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.
Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.
Perficient Irvine, California, USA Office
2020 Main St, Irvine, CA, United States, 92614
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