Social Media Strategist

About Boulder

Boulder Care is an award-winning digital clinic for addiction medicine, recognized for both innovation and high quality of patient care. Founded in 2017 by CEO Stephanie Strong, our mission is to improve the lives of people with substance use disorders through compassionate, evidence-based care.

We provide Boulder patients with a fully virtual, multidisciplinary care team—including medical providers and peer recovery specialists—who deliver personalized treatment, including medication-assisted treatment (MAT) and ongoing support. Our approach is grounded in clinical excellence, patient-centered care, and a commitment to reducing barriers to recovery. Boulder partners with leading health plans, employers, and community organizations to ensure that our services are accessible and covered for the people who need them most.

Named by Fortune as one of the Best Workplaces in Healthcare, Boulder fosters a culture of kindness, respect, and meaningful work that delivers outstanding patient outcomes and moves the addiction medicine industry forward.

About this role

As the Social Media Strategist, you will drive Boulder Care’s presence and performance across paid and organic social media. You’ll build and execute a social strategy that increases awareness, engagement, and, most importantly, patient acquisition.

This role requires a blend of creative instincts and analytical rigor: you’ll ideate campaigns, manage execution, and optimize based on data. You’ll work closely with the Creative, Communications, and Enrollment teams to ensure every post, ad, and interaction moves our mission forward.

What you'll do:

Social Strategy & Execution – 50%

• Develop and execute paid and organic social strategies across Meta, TikTok, Reddit, YouTube, and other platforms
• Create and maintain a dynamic editorial calendar that supports growth and engagement goals
• Collaborate with Creative and Communications teams to produce high-performing content

Optimization & Analytics – 30%

• Continuously test and iterate messaging, formats, and placements based on performance data
• Track engagement, conversion, and acquisition metrics — providing actionable insights for improvement
• Ensure brand consistency and patient-first messaging across channels

Community Engagement – 20%

• Engage authentically with current and potential patients, families, and community partners
• Identify and cultivate relationships with relevant influencers or advocates in digital health and recovery spaces

What you bring:

• Minimum of 4 years of experience managing paid and organic social campaigns
• Strong understanding of platform analytics (e.g. Meta Ads Manager, Google Analytics)
• Experience driving measurable growth and conversions through social channels (Facebook, Instagram, Reddit, TikTok)
• Knowledge of A/B testing best practices 
• Exceptional storytelling and writing skills with a patient-centered mindset

Nice to have but not required

• Experience in healthcare, mental health, or Medicaid populations 

Work environment

• This is a fully remote role but we are currently only hiring candidates located in the following states: AZ, CA, CO, FL, GA, ID, IL, KY, MA, NC, NJ, NY, OH, OR, PA, SC, TN, TX, UT, WA, or WV. Applicants must reside and work in one of those states to be considered
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• Office Requirements: Boulder teammates working with sensitive information must have a dedicated, private workspace with a lockable door and high-speed internet to maintain a secure, distraction-free environment, ensuring compliance with HIPAA and confidentiality standards
• Boulder Care employees are free to use our river-front HQ located in Portland, OR whenever they would like

Expected hours of work

This is a full-time position expected to work 40 hours between Monday-Friday during standard business hours.

Some of Boulder’s amazing benefits for regular, full-time employees

• Contribution to meaningful, life-saving work!
• Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of our employees and their families 
• Mental Health Services via insurance coverage, including Talkspace, and EAP for continuous care
• 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
• Sick leave accrued at 1 hr for every 30 hrs paid
• 9 Paid Holidays per year
• 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment)
• 401(k) retirement savings
• Remote friendly with hardware provided to complete your work duties

Our values

• The people we care for always come first
• Our opportunity is also our duty, in service to others
• Share facts to change minds, instill empathy to change hearts
• Move the industry forward: follow the data
• Strong individuals, stronger together
• Boulder Care recognizes the value that lived experience can provide to our organization, community, and patients. Applicants with lived experience and/or training as a peer recovery specialist are encouraged to apply.