Social Media Strategist (SF/LA/NYC)

What You'll Do

• Own Gantri's social media strategy across Instagram (Reels, Stories, Posts), YouTube, and other channels over time
• Serve as the internal owner of social operations, coordinating agencies, creative partners, influencers, and internal stakeholders to keep the entire social engine moving
• Manage external agencies and production partners responsible for creating social content, ensuring they have clear briefs, priorities, feedback, and direction
• Translate Gantri's brand, design point of view, product stories, and marketing priorities into clear creative briefs and content direction
• Set and maintain the creative and editorial bar for Gantri's social channels, ensuring agency-produced content feels distinctive, premium, culturally relevant, and true to the brand
• Build and manage content calendars and publishing plans, ensuring consistent cadence and alignment with product launches, campaigns, partnerships, and broader marketing priorities
• Stay ahead of platform trends, formats, cultural moments, and emerging social behaviors, and identify opportunities for agencies and partners to translate them into relevant Gantri content
• Lead the strategy for community management and social engagement, working with partners to ensure Gantri's voice and standards are consistently represented
• Own social performance reporting and analysis, going beyond surface-level engagement metrics to understand what is driving awareness, consideration, traffic, and ultimately sales
• Work with agencies to establish clear KPIs, analyze results, identify learnings, and iterate on creative and strategy based on performance
• Develop a strong understanding of which content, formats, audiences, creators, and campaigns are contributing to business results—and use those insights to inform future investment
• Partner closely with Brand, Creative, Design, Sales, and other marketing functions to ensure social is integrated into broader launches and campaigns
• Identify opportunities to improve Gantri's social operating model, including agency workflows, content development processes, measurement, and channel strategy
• Bring structure and accountability to a fast-moving environment where priorities, partners, and opportunities will evolve quickly

Required Experience

• 6+ years of experience in social media, digital marketing, integrated marketing, or a related field, ideally with experience on both the agency and/or brand side
• Proven experience owning social strategy and managing external agencies, creative partners, or production teams
• Demonstrated ability to translate a brand strategy and creative vision into clear briefs, direction, feedback, and actionable content plans
• Deep expertise in Instagram and strong understanding of how content and audiences behave across major social platforms
• Strong understanding of social analytics and performance marketing, with the ability to move beyond vanity metrics and connect social activity to meaningful business outcomes
• Demonstrated experience using performance data to evaluate, iterate, and improve social strategy and creative
• Strong creative judgment and a refined understanding of what makes content feel culturally relevant, platform-native, and on-brand
• Excellent project and stakeholder management skills; able to manage multiple agencies, partners, campaigns, and deadlines simultaneously
• Excellent written and verbal communication skills, particularly when developing creative briefs, providing feedback, and communicating performance insights
• Ability to operate independently in a fast-moving environment, make decisions with incomplete information, and bring structure to ambiguity

Preferred Experience

• Experience working with premium design, home, interiors, lighting, architecture, fashion, or lifestyle brands
• Experience managing influencer, creator, or UGC programs through external partners
• Experience working with creative, social, influencer, media, or production agencies
• Experience managing social programs with lean internal teams and external agency support
• Experience connecting social performance to e-commerce, sales, revenue, or other hard-funnel business metrics
• Familiarity with social analytics and management platforms such as Sprout Social, Later, or native platform insights
• Experience launching or scaling social programs for a growing or emerging brand
• Strong understanding of paid and organic social and how the two work together
• Experience working across multiple markets or with international audiences

Why Gantri?

• Be part of a company reimagining how design meets manufacturing.
• Play a pivotal role in shaping the building blocks of Gantri products.
• Drive innovation on our next-generation digital manufacturing platform.
• Advance sustainable design practices in real-world production.
• Work in a fast-growing, design-driven environment.
• Bring visionary concepts to life at scale.

Benefits

• Competitive salary and equity options
• Comprehensive health, dental, and vision coverage
• Paid time off and flexible vacation policy
• 401(k) retirement plan with company match
• Professional development opportunities and learning stipend
• Collaborative, creative, and sustainability-focused work environment
• Access to Gantri-designed products and innovation initiative