Social Media Specialist

Company Overview
Frank & Eileen was born in 2009 when former engineer Audrey McLoghlin sought to reinvent the button-up for women — a category previously focused solely on men. Inspired by Audrey’s Irish grandparents—our brand namesakes, Frank & Eileen—we have grown slowly and intentionally from our best-Italian-fabric-in-the-world-obsessed beginnings. Now a globally recognized fashion brand, Frank & Eileen is a certified woman-owned, woman-led B Corp business that has retained 100% ownership while working with the same ethical, sustainable manufacturers for over a decade. Our mission is to model and support entrepreneurship as a force for good—all from our family-friendly HQ in sunny California.

The Role

As the Social Media Specialist, you will play a crucial role in creating, managing and executing social media strategies. This role will be responsible for creating engaging content, coordinating social media campaigns, and analyzing social performance metrics across Frank & Eileen’s social channels. The role’s focus will be to increase brand visibility, drive user engagement, and engage in community building through social media, while promoting Frank & Eileen’s core values. 

Responsibilities

Content Creation + Profile Management:

• Concept and create compelling content from start to finish (shooting and editing) for various social media platforms including but not limited to: Instagram, TikTok. YouTube, Pinterest, Threads/X, in collaboration with the marketing, creative and e-comm teams.
• Update and actively maintain all profile highlights, shops, settings, etc. across all platforms.
• Be available to be on set for Marketing shoots or at LA-based events in the greater LA area or beyond.
• Monitor and track user generated content to determine what’s right for organic channels and flag standout content to the paid team for potential use in campaigns.

Social Media Strategy and Campaigns:

• Collaborate with the marketing team to ideate, create, and execute social media strategies aligned with the company's overall marketing objectives.
• Plan and implement social media campaigns and promotions to increase follower growth, engagement, and conversion rates.
• Monitor trends, holidays, events, and best practices in social media, incorporating new ideas to enhance the brand’s message.
• Implement our core brand values into our social media strategy.
• Ensure consistency in brand voice, style, and messaging across all social media channels.

Community Management and Customer Support:

• Monitor and respond to comments, messages, and mentions across all social media channels promptly while keeping our brand voice in mind.
• Work closely with our Customer Care team and brief the internal team on upcoming social initiatives.
• Foster meaningful interactions with followers, customers, and potential collaborators to build a loyal and engaged community.
• Embody Frank & Eileen hospitality as our first point of contact for outside collaborator inquiries. Filter and escalate inbound collaboration and influencer requests to appropriate internal teams and build meaningful relationships with our collaborators.

Performance Analysis and Reporting:

• Track and analyze key performance metrics for all social media activities: reach, engagement, conversion rates, follower growth, etc.
• Prepare regular reports on social media performance, identifying trends, insights, and areas for improvement to present to leadership teams.
• Use data-driven insights to optimize strategies and content for better results.
• Bring community insights and feedback back to the team and be our pulse on what our community loves or needs. 

Who You Are

• You have a creative mindset and a passion for brand building, fashion, and content.
• You thrive on developing culturally relevant social concepts that will reflect and elevate the brand.
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
• 1-2 years experience as a Social Media Coordinator or similar role.
• Proficiency in video editing tools/software.
• Proficiency in using various social media platforms, social media management tools, for scheduling content and tracking analytics.
• Exceptional written and visual communication skills, with a keen eye for detail and aesthetics.
• Knowledge of current social media trends, algorithms, and best practices.
• Demonstrated ability to identify engaging and on-brand content that resonates with the target audience.
• Ability to work in a fast-paced environment, handle multiple projects simultaneously, and meet deadlines.
• Excellent communication skills, both written and verbal.
• Creative thinking and the ability to propose innovative ideas for social media content and campaigns.
• Basic graphic design skills and familiarity with graphic design tools (e.g., Figma, Canva, Adobe Creative Suite) are a plus.
• Superior organizational skills.
• Able to frequently commute to the Los Angeles area with potential for light travel. 

Compensation

Salary Range:  $68,000 - $75,000

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice. 

*Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.