Social Media Manager

Company Information

At Advarra, we are passionate about making a difference in the world of clinical research and advancing human health. With a rich history rooted in ethical review services, combined with innovative technology and data solutions and deep industry expertise, we are at the forefront of industry change. A market leader and pioneer, Advarra breaks the silos that impede clinical research, aligning patients, sites, sponsors, and CROs in a connected ecosystem to accelerate trials.

Company Culture

Our employees are the heart of Advarra. They are the key to our success and the driving force behind our mission and vision. Our values (Patient-Centric, Ethical, Quality Focused, Collaborative) guide our actions and decisions. Knowing the impact of our work on trial participants and patients, we act with urgency and purpose to advance clinical research so that people can live happier, healthier lives.

At Advarra, we seek to foster an inclusive and collaborative environment where everyone is treated with respect and diverse perspectives are embraced. Treating one another, our clients, and clinical trial participants with empathy and care are key tenets of our culture at Advarra; we are committed to creating a workplace where each employee is not only valued but empowered to thrive and make a meaningful impact.

Job Overview Summary

Advarra’s Social Media Manager is responsible for developing, owning, and scaling social media efforts while managing and optimizing existing channels. The successful candidate will lead platform strategy, channel expansion, and performance reporting and optimization, while partnering closely with the content team to ensure engaging, human-centered storytelling. This role will play a crucial part in enhancing brand awareness, strengthening community engagement, and supporting pipeline growth through thoughtful, compliant, and data-driven social programs.

Job Duties & Responsibilities

• Drive Advarra’s social media strategy, managing current channels while assessing, launching, and scaling new platforms based on specific business goals (e.g., employer brand, thought leadership, AEO, community engagement, demand generation).
• Oversee the day-to-day management and optimization of Advarra’s existing social channels, paid social media campaigns, and employee advocacy platform in alignment with marketing goals and brand voice.
• Lead social content planning, campaign development, and scheduling across platforms, partnering closely with the content writer, content strategist, and creative partners to:
  • Develop engaging and visually appealing content (text, images, videos),
  • Optimize marketing assets, and
  • Translate complex tech/service offerings into accessible, value-driven narratives.
• Partner cross-functionally with product, events, human resources, and customer service teams to develop and align social strategy with integrated marketing, culture, and business initiatives.
• Collaborate with select Advarra executives and subject matter experts to optimize their social profiles, content, and public presence.
• Build and nurture relationships with online communities, influencers, brand advocates, thought leaders, KOLs, and professional / industry networks; monitor and respond to comments, messages, and mentions to foster positive interactions, while flagging and escalating any adverse mentions, misinformation, or reputational risks.
• Track, analyze, and report on KPIs—such as engagement rate, follower growth, website traffic, pipeline contribution, share of voice, attribution models, and sentiment / share of voice—using native and third-party tools to translate performance data into clear insights and recommendations.
• Run A/B tests and experiments to optimize messaging, visuals, posting times, formats, audience segments, and creative direction.
• Develop, document, and maintain scalable social media governance frameworks that enable responsible growth, brand consistency, and compliance across platforms and contributors.
• Stay current on social media trends, tools, algorithm changes, industry conversations, and compliance best practices to ensure our platforms remain innovative, relevant, and safe.
• Occasional travel (3-4 times / year) for in-person conferences or team-building meetings.

Location

This role is open to candidates working remotely in the United States.

Basic Qualifications

• Bachelor’s degree (in Marketing, Communications, Life Sciences, or related field) and proven experience (8+ years) managing social media platforms for a technology, services, or regulated organization (preferably with B2B / tech / healthcare / life sciences exposure).
• Demonstrated experience launching or scaling new social platforms, programs, and advocacy initiatives from the ground up.
• Demonstrated experience in end-to-end campaign management, including strategic planning, execution, optimization, and performance reporting.
• Deep understanding of key social media platforms (Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Reddit, etc.), including algorithm dynamics, features, audience behaviors, and evolving trends.
• Proficiency in social media management, listening, scheduling, and analytics tools (e.g. Hootsuite, Sprout, Sprinklr, HubSpot, and GA4).
• Experience with paid social media campaigns and budget management.
• Excellent communication and storytelling skills, with the ability to craft content that drives engagement.
• Strong project management skills: ability to juggle multiple campaigns, stakeholders, calendars, and deadlines.
• Creative thinking and problem-solving abilities.
• Ability to lead cross-functional projects and teams.
• Ability to absorb domain / regulatory guidance, understand scientific / clinical information, and execute feedback loops.

Preferred Qualifications

• Prior experience or domain knowledge in clinical research, life sciences, healthcare, medical technology, biotech, or regulated industries.
• Working knowledge of SEO and AEO principles, and how social platforms support discoverability, authority, and AI-driven search experiences.
• Proficiency with design / multimedia tools (Canva, Figma, Adobe Creative Suite, basic video editing) and a strong aesthetic sense.

Physical and Mental Requirements

• Sit or stand for extended periods of time at stationary workstation.
• Regularly carry, raise, and lower objects of up to 10 Lbs.
• Learn and comprehend basic instructions
• Focus and attention to tasks and responsibilities
• Verbal communication; listening and understanding, responding, and speaking

Advarra is an equal opportunity employer that is committed to diversity, equity and inclusion and providing a workplace that is free from discrimination and harassment of any kind based on race, color, religion, creed, sex (including pregnancy, childbirth, and related medical conditions, sexual orientation, and gender identity), national origin, age, disability or genetic information or any other status or characteristic protected by federal, state, or local law.  Advarra provides equal employment opportunity to all individuals regardless of these protected characteristics. Further, Advarra takes affirmative action to ensure that applicants and employees are treated without regard to any of these protected characteristics in all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and separation from employment.

The base salary range for this role is $94,000 - $126,000 Note that salary may vary based on location, skills, and experience and may vary from the amounts listed above. This position may also be eligible for a variable bonus in addition to base salary as well as health coverage, paid holidays, and other benefits.