Social Media Associate Director, Content Strategy Video - Remote

Requisition Number: 2346122
UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:

• Partner with the VP, Social Media, to develop enterprise social media strategy, and contribute to the overarching video strategy across all owned digital channels-including websites, blogs, landing pages, and other owned properties
• Establish strategic relationships with business partners across the UHG enterprise, serving as a trusted advisor on video strategy, SEO best practices, and Generative Engine Optimization (GEO) to elevate enterprise wide video performance
• Partner with the VP, Social Media, to develop YouTube and TikTok strategies, lead execution, and ensure alignment with the broader owned channel video strategy.
  • Audit existing channels and determine which content needs a refresh vs. archiving
  • Execute refresh for dated content in partnership with creative teams with video and channel best practices
• Collaborate with enterprise partners to identify video driven storytelling opportunities that bring key initiatives, programs, and business priorities to life across owned and social channels
• Partner with Insights & Intelligence, Search teams, and business stakeholders to surface data informed content opportunities-including formats and topics well suited for video based storytelling across owned and social channels.
  Own content calendar and video content pipelines
• Manage day-to-day publishing operations, including video uploads, metadata, thumbnails, playlists, and scheduling for maximum impact
• Write search friendly headlines, descriptions, playlist titles and descriptions for all content
• Partner with content and creative teams to art direct video content to ensure viewability and engagement
• Experiment with formats-including Shorts, live streams, and long-form explainers-and lead A/B testing for titles, thumbnails, and packaging
• Stay current on YouTube and TikTok algorithms, and platform policy updates-especially those impacting healthcare content
• Manage relationships with YouTube and TikTok partners
• Provide video and search expertise to the broader social media and content teams
• Provide strategic support to the social media and digital teams, as needed

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:

• Experience advising cross functional partners on video strategy, SEO, and GEO best practices
• Deep platform knowledge of YouTube, TikTok and video creation
• Familiarity with healthcare compliance requirements (HIPAA, FDA guidelines, FTC advertising standards)
• Proficiency with social media and search tools, analytics platforms, and content creation
• Proven solid storytelling skills; ability to translate complex topics into accessible, engaging content
• Proven solid relationship building skills and the ability to influence stakeholders across a large, matrixed organization
• Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment

Preferred Qualification:

• 7+ years in social media, content strategy, or digital marketing; experience in healthcare or regulated industries

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 to $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.