This role involves developing and executing social media strategies to enhance brand awareness, community engagement, and pipeline growth across various platforms, while measuring success through analytics.
Flosum is hiring a Social Media Manager who will own and elevate our brand presence across social channels. This is not a "post a few times a week" role. We are looking for a strategic, creative, and metrics-driven leader who will be the key driver of brand awareness, community engagement, and pipeline generation through social. You will shape how Flosum shows up online — building meaningful connections with both end users and executives, and turning our social presence into a measurable growth engine.
- Own Flosum's social media strategy end-to-end across LinkedIn, X, YouTube, and emerging platforms.
- Drive brand awareness by crafting compelling narratives that position Flosum as a category leader.
- Engage at least 500 net-new people into the Flosum ecosystem each month through creative, authentic outreach and content.
- Build and execute targeted engagement plans for our top 10,000 priority accounts, ensuring meaningful touchpoints with both practitioners and executives.
- Lead thought leadership programs in partnership with our executives, ghostwriting and amplifying high-impact content that resonates with the Salesforce DevOps community.
- Design and launch creative contests, campaigns, and community activations that spark conversation and grow our audience.
- Generate significant qualified pipeline from social channels, partnering closely with sales and demand gen to convert engagement into opportunities.
- Engage daily with users, customers, partners, and executives — making Flosum's social presence feel human, responsive, and indispensable.
- Measure, report, and optimize against KPIs including reach, engagement, follower growth, account penetration, and sourced/influenced pipeline.
RequirementsWhat We're Looking For
- 4+ years managing social media for a B2B SaaS or technology brand, ideally in DevOps, Salesforce ecosystem, or enterprise software.
- Proven track record of building audiences from the ground up and driving measurable business impact — not just vanity metrics.
- Strong creative instincts: you can spot a trend, write a sharp post, and build a contest concept that actually gets people talking.
- Experience engaging executive audiences and translating technical topics into thought leadership.
- Demonstrated ability to source pipeline from social channels and collaborate effectively with sales and demand gen teams.
- Data-fluent — comfortable using analytics tools (Sprout, Hootsuite, LinkedIn Analytics, GA4) to inform strategy.
- Hungry, scrappy, and ready to make a trajectory-changing impact at a fast-growing company.
Flosum is the leading native Salesforce DevOps platform trusted by enterprises worldwide. You'll join a team where your work is visible, your impact is measurable, and your creativity directly shapes how the market sees us.
Flosum Los Angeles, California, USA Office
Los Angeles, CA, United States
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