The Social Media Content Producer will create engaging content for various platforms, collaborate with teams, and analyze social media performance.
Social Media Content Producer
Location: Los Angeles, CA
Job Type: Full-Time
L.A.’s Very Own KTLA 5 is seeking a creative and driven Social Media Content Producer to help grow and engage our audience across platforms like Facebook, Instagram, TikTok, and X. This full-time role is ideal for someone who thrives in a fast-paced newsroom and knows how to craft compelling content that resonates.
Key Responsibilities:
- Produce and publish engaging, platform-specific content with a strong emphasis on vertical video.
- Collaborate across departments—including creative services, marketing, and digital—to develop and distribute branded assets.
- Work directly with on-air talent to brainstorm, produce, and optimize social-first content.
- Monitor social media trends and algorithm changes to inform strategy and maximize reach.
- Write clear, compelling copy tailored to each platform’s audience and tone.
- Use tools like Canva, Adobe Express, and native platform editors to create visually impactful posts.
- Track performance metrics and adjust content strategies based on analytics.
Qualifications:
- Proven experience managing social media for a news organization or digital publisher.
- Strong understanding of platform-specific best practices and audience behavior.
- Proficiency in vertical video production and editing.
- Excellent writing and copyediting skills.
- Familiarity with social media analytics and performance tools.
- Ability to work independently and collaboratively in a deadline-driven environment.
Bonus Skills:
- Experience with livestreaming and real-time coverage.
- Graphic design or motion graphics experience.
- Knowledge of SEO and digital audience development.
Compensation - $34.59/hr+ commensurate with skills and experience
#LI-Onsite
Top Skills
Adobe Express
Canva
Facebook
Instagram
Tiktok
X
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