Social Media & Content Creator

About the Company Azuki Labs is the company behind the Azuki universe, an original IP crafted through world-class art, storytelling, and community. Unlike traditional studios, we develop both the story and a trading card game (TCG) internally, allowing every mechanic, character, and system to feel intentional and interconnected. This role is foundational in shaping the cultural relevance and impact of the Azuki TCG.

Role Overview

We’re looking for a hands-on social media expert and creator who lives and breathes the culture of TCGs, anime, collectibles, and community-driven fandoms. This is a role for someone who loves picking up a camera, capturing moments on the fly, and transforming raw footage into social content that resonates deeply with players and collectors. You must be comfortable both behind and in-front of the camera.

Your job is to create scroll-stopping content, grow our presence on TikTok/Instagram/Twitter/YouTube Shorts, and bring the world of the Azuki TCG to life through authentic community-first storytelling.

You’ll collaborate closely with our Marketing Manager (who owns strategy, GTM, and multi-channel campaigns) but your focus is purely on growing our community online and putting the Azuki TCG front and center of TCG culture.

Key Responsibilities

Content Capture & Production

• Film IRL content at tournaments, play sessions, card shops, office playtests, and community events

• Capture compelling footage of gameplay, card reveals, reactions, lore moments, and behind-the-scenes

• Shoot casual, fast-turnaround content in the office or in the field

• Photograph TCG cards, packs, events, and players with a creator’s eye

Editing & Creative Execution

• Edit short-form videos for TikTok, Instagram Reels, YouTube Shorts

• Produce mid-form content for YouTube (vlogs, behind-the-scenes, breakdowns)

• Add captions, memes, effects, transitions, jump cuts, and music aligned to culture

Social Channel Ownership

• Own day-to-day posting across TikTok, IG, Twitter/X, and YouTube Shorts

• Engage with comments, trends, creators, and community posts organically

• Collaborate with creators/players for duets, stitches, collabs, and community activation

• Stay plugged into what’s trending in TCG, gaming, anime, and meme culture

Cross-Functional Collaboration

• Work closely with the Marketing Manager to align content with broader campaign beats

• Partner with product, creative, and TCG teams to gather assets, understand upcoming releases, and access moments worth capturing

• Collaborate with influencers and ambassadors for social content opportunities

• Assist in content needs for tournaments, events, and community activations

Qualifications

• Have been a core player in growing social channels through creator-led content

• Passion for TCGs and collectibles with experience as a TCG player strongly preffered

• Strong project management and organizational skills

• Ability to thrive in a fast-paced, startup environment, hands-on, resourceful, and collaborative.

• Excellent communication, writing, and storytelling skills.

• Familiarity with social algorithms.

PAY & BENEFITS

• Our job titles may span more than one career level

• Competitive base salary and meaningful equity at an early-stage and high-growth startup

• 100% company paid Medical / Dental / Vision insurance

• Unlimited PTO

• 401(k)

• Wellness Stipend

• Food Stipend

Azuki Labs is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other category protected by applicable federal, state, and local law