Social Media Content Creator - US

Vilgain is a European nutrition brand built on real ingredients and uncompromising standards. We recently launched in the US with Los Angeles as our proof-of-concept market, and we are looking for a Content Creator who lives and breathes TikTok, genuinely loves food and fitness, and knows how to turn nutrition stories into content people actually want to watch.

This is not a support role. You will be a driving creative force — conceptualizing, shooting, editing, and publishing content that builds Vilgain's US presence from the ground up. You need to be as strong on ideas as you are on execution.

Content Creation & Ideation

• Lead content ideation for TikTok as the primary platform, with Instagram as secondary

• Concept, shoot, edit, and deliver short-form video content built for TikTok performance

• Bring a constant stream of fresh, platform-native ideas — hooks, formats, series, trends

• Create content formats including talking-head, voiceover, educational explainer, product-led, and street-style interview

• Translate product benefits, ingredient education, and nutrition concepts into content that is clear, engaging, and made to perform

• Create static and graphic content including carousels, story frames, and branded graphics — not just video.

• Create visual assets and edit content using CapCut, Instagram Edits, Canva, Figma, and similar tools

• Write hooks, captions, and light scripts that feel native to the platform

Brand & Platform Consistency

• Stay ahead of trends, editing styles, and storytelling formats while keeping content true to the Vilgain brand

• Help maintain a consistent visual and editorial tone across channels

• Support campaign launches, TikTok Shop opportunities, and always-on brand storytelling

• Schedule and publish approved content, maintaining a consistent cadence

Collaboration & Insight

• Work closely with the US marketing lead and social team to align content with business priorities

• Monitor content performance, share learnings, and iterate on what works

• Contribute to community interactions as part of a wider team effort

Required

• 2–5 years of hands-on social media content creation experience

• Deep fluency in TikTok — formats, culture, editing styles, and what drives performance

• A genuine passion for food, nutrition, fitness, or sports nutrition — you are the target audience

• Strong ideation skills — you come to the table with ideas, not just execution

• Comfortable and confident on camera in formats including talking-head, voiceover, and direct-to-camera education

• Proficient in CapCut, Instagram Edits, Canva, Figma, or similar content tools

• Strong eye for framing, pacing, lighting, and overall creative quality

• Organized and able to manage multiple content needs simultaneously

Nice to Have

• Experience creating content for a food, supplement, or consumer wellness brand

• Familiarity with TikTok Shop or social commerce content

• Background in creator-led, founder-led, or street-style interview formats

• Basic understanding of nutrition, ingredients, or wellness trends

• Ground-floor opportunity to build a US market presence for a brand with serious European traction

• Creative autonomy — we want someone who leads with ideas, not just executes briefs

• LA-based team with a culture rooted in fitness, food, and high standards

• Product you will actually want to use

🚀 Ready to help us build the Vilgain social media in US?
We’d love to hear from you!