Social Media & Communications Manager

We are seeking a strategic, execution-driven Corporate Communications Manager to elevate our brand visibility, strengthen third-party validation, and advance our corporate narrative across digital and external channels.

This role reports into the Director of Brand & Communications and will own and evolve our corporate social media program while supporting analyst relations and external thought leadership initiatives. The ideal candidate brings strong writing skills, digital fluency, and a modern understanding of how communications drives discoverability including familiarity with SEO and emerging AEO best practices.

This is a high-impact role for someone who wants to own a social media program, shape messaging, and contribute meaningfully to brand growth.

Core Functions

Social Media Strategy & Ownership (Primary Focus) (~50%)

• Own and evolve the corporate social media strategy and editorial calendar
• Lead day-to-day management of priority platforms, with a primary focus on LinkedIn, and support for X and YouTube
• Develop and publish content aligned to corporate and divisional priorities
• Elevate thought leadership on priority platforms
• Optimize content using SEO and AEO best practices to increase discoverability and reach
• Monitor industry conversations and identify engagement opportunities
• Track performance metrics and provide insight-driven recommendations
• Partner with Brand and Creative Services to translate messaging into compelling, visually engaging content formats that strengthen brand recognition and differentiation
• Collaborate with the demand generation team to align organic and paid social initiatives, supporting amplification of key campaigns and high-impact content

Internal Social Advocacy

• Enable employees to amplify key company messages through social channels
• Develop guidance and messaging toolkits to support advocacy

External Communications & Thought Leadership (~30%)

• Draft and support development of bylined articles, contributed content, and external messaging frameworks
• Assist in shaping storytelling that resonates with priority audiences across divisions
• Conduct audience and keyword research to strengthen message relevance and visibility
• Support press release drafting and announcement amplification
• Support day-to-day coordination and oversight of the PR agency to help drive proactive media coverage, ensure message consistency, and track performance against communications goals

Analyst Relations Support (Third-Party Validation) (~20%)

• Support coordination of analyst briefings and engagement efforts
• Prepare background materials and messaging briefs
• Track analyst coverage and insights
• Help incorporate analyst perspectives into broader messaging

Team Structure & Collaboration

• Reports to the Director of Brand & Communications
• Works closely with Brand & Creative Services for visual and campaign alignment
• Partners with Demand Generation for paid/organic social integration
• Collaborates with Product Marketing, Content Director and divisional leaders to ensure messaging alignment

What You Will Bring

• 4+ years of experience in corporate communications, PR, or social strategy (B2B preferred)
• Experience supporting analyst relations or third-party influencer engagement preferred
• Strong writing and editing skills, particularly in thought leadership and social media content
• Proven experience managing corporate social media programs
• Familiarity with SEO fundamentals and emerging AEO best practices
• Ability to translate complex technical topics into clear, compelling narratives
• Highly organized with the ability to manage multiple priorities in a fast-paced environment

What Success Looks Like

• A strategic, consistent, and engaging social presence
• Increased brand visibility and share of voice across priority audiences
• Strong integration of third-party validation into corporate messaging
• Thought leadership content that is discoverable, relevant, and resonant

Salary: $90,00 - $105,000 (depending on experience and qualifications) 

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