Define and execute social brand identity and content strategy to grow authentic audiences across Instagram, TikTok, Meta, and YouTube. Develop repeatable short-form content frameworks, editorial calendars, community engagement tactics, and creator partnerships. Provide high-level paid media guidance, track performance metrics, and collaborate with the filmmaker to align social strategy with studio objectives.
We are seeking a Social Brand & Community Growth Strategist (Freelance, Remote) to define and execute a high-level strategy for building an engaged, authentic audience. This role is focused on brand-building, content strategy, multi-platform engagement, and community growth. Paid media is a component, but the primary focus is on establishing the social identity, recurring content formats, and meaningful audience relationships.
ABOUT THE CLIENT:
An established Los Angeles-based filmmaker with a creator following and founder of SUPERCINEMA, a next-generation independent film studio launching in 2027. The studio is focused on building a robust social presence and community of cinephiles across Instagram, TikTok, and other platforms ahead of the studio launch.
Responsibilities- Develop a social brand identity and content strategy aligned with SUPERCINEMA’s vision.
- Build and implement audience growth strategies across Instagram, TikTok, Meta (Facebook and Instagram), and other relevant platforms.
- Advise on Reels, TikTok Shorts, and short-form video content to engage and retain audiences.
- Create repeatable content frameworks and guide editorial calendars.
- Lead community-building initiatives, including engagement tactics and creator/fan partnerships.
- Provide high-level paid media recommendations to amplify proven content.
- Track performance metrics and provide strategic guidance to optimize audience engagement and growth.
- Collaborate with the filmmaker and internal stakeholders to align social and community strategy with broader brand objectives.
Requirements
- Proven experience in audience growth, social media strategy, and entertainment content.
- Expertise with Instagram, TikTok, Meta Ads, YouTube, and other relevant social platforms.
- Experience in community-building, creator partnerships, and brand storytelling.
- Strong understanding of short-form video content, engagement metrics, and social trends.
- Freelance / consulting experience preferred, able to provide strategic guidance independently.
- US-based or strong understanding of US film and entertainment audiences preferred.
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What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
