SME - Accelerate Business Growth & Performance with Meta Ads

Location: Remote (US Preferred / Global)

SweetRush has an exciting opportunity for a talented professional to join our Learning Design team!

For future opportunities: SweetRush is always growing, and we’re looking for outstanding professionals (hopefully you) to work with us on exciting upcoming projects. The role described below is not for a project today. Our goal is to explore whether we’re a mutual fit so we can reach out to you and move quickly as soon as we need to expand. Please submit your application if you're interested!

At SweetRush, we believe that when you put people at the center of business, magic happens. As a global leader in learning and development, we blend high-end storytelling, emerging tech like AI and VR, and deep psychological insights to help organizations—from iconic global brands to essential nonprofits—flourish. We are a remote-first, tight-knit community built on a foundation of radical empathy and creative excellence. Our work isn’t just about the awards we win with incredible partners such as Hilton, Google, Bridgestone, Adidas, SHRM, and numerous others; it’s about balancing profit with a genuine desire to spread good in the world. If you are a caring innovator who believes work should be life-centered and impactful, then this is where you come in…

We are seeking a mid-to-senior level Performance Marketing, Paid Social, or Growth Marketing Practitioner to serve as a Subject Matter Expert (SME) for an upcoming curriculum development project. In this freelance role, you will lead the rigorous quality, accuracy, and fidelity review of a five-course Coursera specialization titled Accelerate Business Growth & Performance with Meta Ads.

The course content is adapted from existing Meta webinars covering performance best practices, Ads Manager vs. boosted posts, partnership ads, cross-border sales strategy, and business ecosystem security. This is an active editing and validation role where you will review, refine, correct, and augment AI-drafted course content generated by Coursera's tools to ensure absolute platform currency, tactical growth accuracy, and learner engagement.

• Location: Remote (Global / US Preferred)
• Contract Type: Freelance / Independent Contractor
• Project Duration: Estimated execution across the development cycle
• Project Capacity: Total of ~60–80 hours allocated across the full 5-course specialization program
• System Requirements: SweetRush is a remote organization; all resources must be technically savvy, have a strong internet connection, be comfortable with virtual collaboration tools (Google Drive, Slack, Airtable), and be available for scheduled live alignment syncs.

$65.00 per hour (Dependent on depth of technical performance marketing experience; salary is negotiable)

As the primary technical authority for this specialization, you will ensure the curriculum accurately represents how marketers leverage Meta technologies to drive revenue growth, expand into international markets, collaborate with creators, and secure business assets. Your day-to-day responsibilities will be structured around three continuous review checkpoints per course:

• Checkpoint 1: Program Outline Review
  • Review source webinars and supporting documents to evaluate generated outlines for logical flow, structural completeness, and sequencing.
  • Attend live alignment calls with the Coursera and Learning Design teams to validate content at the structural level.
• Checkpoint 2: Full Course Atlas (Script) Review
  • Conduct a deep-dive review of a Proof-of-Concept (POC) course to establish the standard for tone, depth, accuracy, and structure.
  • Review remaining course atlases (.doc format via Google Drive) to ensure they mirror the POC standards and flag course-specific errors.
• Checkpoint 3: On-Platform Final Review
  • Access the live Coursera staging environment to end-to-end test all interactive components, dialogues, and logic triggers.
  • Validate final uploads against source webinars for absolute factual accuracy, brand alignment, and completeness.
• Continuous Quality Assurance & Content Creation
  • Source-Fidelity Checking: Scrutinize all elements to ensure absolutely zero hallucinated or drifted Meta product claims.
  • Growth & Optimization Workflows: Verify that setup steps for Ads Manager campaigns, partnership ads, cross-border parameters, and security configurations reflect the current live UI.
  • Copywriting: Draft and refine XDP copy for product accuracy; review Donobu QA reports as required.
  • Screencasting: Record high-quality technical screencasts following provided audio/room setup guidelines if needed to complement written text.

• Paid Social Growth Specialist: Current, hands-on platform or agency-side experience managing Meta advertising campaigns for customer acquisition and revenue scaling.
• Seniority: Mid-to-senior level practitioner (5+ years of dedicated experience in paid social, performance marketing, growth marketing, or digital advertising strategy).
• Industry Context: Background working in agencies, in-house e-commerce, retail, DTC, global marketing, or multi-market advertising environments where digital expansion drives revenue.
• Meta Platform Mastery: Direct, current experience with Meta Ads Manager, Meta Advantage automation features, direct response campaign optimization, partnership ads, and business security frameworks.

• Live Active Access to: Meta Ads Manager, Meta Ads reporting, Meta Business Suite / Business Manager, Meta Advantage tool environments, and boosted post native setup workflows.
• Instructional Awareness: Ability to evaluate if content is properly scoped for an entry-to-mid career marketing manager or analyst audience (ensuring platform execution steps are clear and appropriate).

• Account simplification, creative diversification, and automated direct response performance frameworks.
• Partnership ad creation workflows, partner permissions infrastructure, and branded content advertising guidelines.
• International campaign planning factors, cross-border targeting mechanics, and market comparison variables.
• Meta business asset security features, administrative permission management, and fraud prevention/brand misuse concepts.

• Holding an active Meta Certified Media Buying Professional or Meta Certified Digital Marketing Associate credential.
• Hands-on or live environment familiarity with cross-border setups or creator collaboration tools within Meta.
• Familiarity with broader analytics ecosystems such as GA4 or corporate revenue reporting tools that connect ad performance directly to downstream business outcomes.
• Prior experience working within the Meta Blueprint or Meta partner ecosystem.
• Familiarity working with Google Drive (.doc) editing workflows and Airtable/Donobu QA feedback tracking.

SweetRush Is an Equal Opportunity Employer

We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment... [Full EEO Statement Applies]

Team chemistry is everything to us, so our ultimate goal is to find the right fit. If the above describes your interests and experience, and you believe this will be a dream job, please submit your resume. We are excited to hear from you!

Please note: We're all about remote work and have collaborators based all around the world; however, SweetRush is a US-based company, and English is our primary language. If you'd like to be considered for this opportunity, please submit your resume in English.

Please protect your data. SweetRush will never ask for sensitive personal or financial information (like SSNs or banking details) during the initial application or interview stages.