SEO Strategist

SmartBug Media is the full-service digital agency of choice for organizations looking to

create resilient growth across the entire customer lifecycle, with a strong focus on the

HubSpot ecosystem. From marketing to sales, revenue operations to customer success,

and e-commerce to integration, SmartBug combines sound strategies and technology with

top talent to help clients set the course for continued success. Recognized globally,

we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won

numerous Comparably awards for our culture and leadership. We're not just HubSpot's

highest-rated partner worldwide but also a two-time HubSpot North American

Partner of the Year and proud Elite Partner. SmartBug is also a proud Google

Premier Partner.

Only U.S. based candidates will be considered as we are not currently hiring internationally.

In the role of Strategist, SEO, you will work closely with SmartBug clients and our client services marketing teams to develop and implement strategies to leverage best practices, improve SEO performance, and deliver results for SmartBug clients. This integral role will define quality standards and processes for keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all off-page SEO activities. In short, you’ll play a big part in building the future of our SEO services and work with our marketing strategy and web development teams.

Responsibilities:

• Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities
• Conduct SEO audits of client website performance
• Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends
• Diagnose and resolve organic traffic and SEO issues
• Set up proper performance tracking on-site domains 
• Implement Google Search Console and Google Analytics
• Inform client services and web team of algorithm updates and SEO news
• Advise on best practices around domain, sub-domains, and site architecture
• Provide expertise as needed for complex SEO problems/opportunities
• Contribute thought leadership to SmartBug marketing and PR efforts
• Other responsibilities as assigned.

Requirements:

• B.A. or B.S. degree
• 5-8 years of progressive SEO experience with a digital marketing agency or in-house team
• Proven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites
• Comprehensive knowledge of organic search and search engine ranking algorithms, including both on-page and off-page SEO activities
• Expert knowledge working with SEO platforms and tools; for example, Google Analytics, Google Tag Manager, Search Console, Semrush, Moz, Screaming Frog, Schema.org
• Proficiency and knowledge of web development best practices and processes (code ability is not required)
• Advanced skills in reporting and Excel/Google Sheets, including pivot tables and advanced functions
• Experience with HubSpot or marketing automation platforms preferred yet not required
• Proven experience finding, analyzing, and assimilating market and customer data into SEO strategies
• Experience presenting to clients or executive-level team members preferred
• Excellent writing skills and a strong understanding of best practices for SEO-friendly content
• Proficiency in Microsoft Office and Google Suite
• Experience working remotely in similar roles is strongly preferred

Benefits & Perks:

• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• 4-week paid sabbatical every 5 years of employment
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spending plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Training budget
• The flexibility of working remotely
• MacBook Air issued to you at the time of hire