SEO Manager

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/

As part of Cengage Global Marketing Services, the Web Services team provides our go-to-market teams with Search Engine Optimization (SEO) expertise to promote the online presence of Marketing websites across Cengage and drive organic growth. We seek a highly skilled and expert SEO Manager to lead our SEO strategy.

Responsibilities:

• Create and implement comprehensive SEO plans to improve organic search rankings and drive traffic for Cengage Marketing websites

• Work closely with go-to-market partners to align SEO strategies with business goals and objectives

• Act as the main liaison with SEO consultants/services to review and enhance SEO plans to improve search engine rankings and ensure alignment with business goals

• Develop an overarching go-to-market SEO strategy plan for Cengage Group Marketing that considers all business unit marketing websites and regions

• Work with social and paid media teams to ensure cohesive marketing efforts

• Work with web production owners to implement technical and content SEO strategies

• Guide content teams with targeted keyword strategies. Create keyword playbooks and train teams on how to implement

• Identify and work with internal teams to resolve technical SEO issues to optimize website performance

• Track SEO metrics such as traffic, rankings, and conversion rates, share of voice, competitor activities and adjust strategies accordingly

• Regularly meet and provide actionable recommendations and clear, concise reports to stakeholders on the status of their SEO campaigns

• Keep abreast of the SEO trends and algorithm updates to maintain competitive advantage

• Be responsible for the work of the SEO Specialist

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, Decision Science, Information Technology or related field.

• 5+ years of experience as an SEO lead in a fast-paced environment

• In-depth knowledge and demonstrated proficiency with standard SEO tools (e.g., BrightEdge, Moz, Google Search Console, GA4)

• Proficiency with Excel

• Understanding of HTML, CSS, and JavaScript

• Demonstrated ability to analyze large sets of data and use it to guide SEO strategy and decision-making

• Strong proficiency in data interpretation, reporting, and deriving actionable insights from analytics tools

• Ability to present data in a clear, actionable way and make recommendations that align with stakeholder objectives

• Knowledgeable with paid and social media marketing and its impact on SEO

• Experience collaborating with external experts and vendors

• Experience working with cross-functional teams and stakeholders across a large organization

• Excellent verbal and written communication skills to explain complex SEO concepts to clients and internal teams

Preferred:

• Relevant SEO certifications (such from Google, BrightEdge, etc.)

• Knowledge of Google Ads

• Agency experience

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected] or at +1 (617) 289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.