We’re looking for a proactive, detail-oriented Sr. Web Strategy & Optimization Manager to lead optimization and growth efforts across our website through A/B testing, content strategy, personalization, and SEO execution. This role combines hands-on CMS work, project management, and collaboration with our SEO agency and internal teams to improve site performance and drive B2B demand generation outcomes.
You’ll own the A/B testing roadmap, coordinate stakeholders, implement SEO recommendations, and shape strategic content experiences that improve conversion and engagement. Ideal candidates are part strategist, part executor—and excited to use data, testing, and SEO insights to drive measurable impact.
What You’ll Do:
- Own and manage the A/B testing roadmap, coordinating test timelines, stakeholders, and priorities to ensure smooth, on-time execution.
- Plan, launch, and analyze website experiments focused on optimizing conversion paths, CTAs, landing pages, messaging, and user flows.
- Work cross-functionally with stakeholders in Demand Gen, Campaigns, Content, Design, and Web Development to align test ideas and content strategies with business goals.
- Drive the CRO process from beginning to end, including research, test idea intake, testing roadmap, hypothesis development, design and dev, execution, reporting and analytics.
- Build and manage test variations in the CMS (ContentStack), ensuring quality, functionality, and brand alignment.
- Collaborate with an external SEO agency to review audits, prioritize recommendations, and implement SEO updates across the site in partnership with content and web teams.
- Monitor performance using tools like Google Analytics, Hotjar, and testing platforms (e.g., VWO, Optimizely, or similar), and translate insights into actionable recommendations.
- Create lightweight briefs and timelines for new tests or content experiences, and keep test documentation organized and up to date.
- Shape and evolve our content strategy on key pages—using data and testing to inform messaging, structure, and engagement.
- Help establish testing best practices and a culture of continuous improvement across the website and digital experience.
Your Qualifications and Skills:
- 5+ years of experience in web optimization, digital marketing, or content strategy—ideally in a B2B or SaaS environment.
- Proven ability to manage and execute cross-functional web projects, including SEO and testing initiatives.
- Hands-on experience with A/B or multivariate testing tools (e.g., VWO, Optimizely, Google Optimize, Adobe Target).
- Strong working knowledge of CMS platforms; experience with ContentStack or a headless CMS is a plus.
- Experience working with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) and collaborating with SEO agencies or consultants.
- Experience with Google Analytics, Hotjar, or FullStory for behavioral analysis and performance tracking tools.
- Comfortable editing or creating content, optimizing metadata, and working within brand and UX guidelines.
- Strong understanding of UX, demand gen, and buyer journeys.
#LI-LW1 #LI-REMOTE
Axonius is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.
A little more about Axonius:
Axonius transforms asset intelligence into intelligent action. With the Axonius Asset Cloud, customers preemptively tackle high-risk and hard-to-spot threat exposures, misconfigurations, and overspending. The integrated platform brings together data from every system in an organization’s IT infrastructure to optimize mission-critical risk, performance, and cost measures via actionable intelligence. Covering cyber assets, software, SaaS applications, identities, vulnerabilities, infrastructure, and more, Axonius is the one place to go for Security, IT, and GRC teams to continuously drive actionability across the organization. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius covers the lifecycle of millions of assets for leading customers across industries and around the world.
Axonius is named to the 2025 Fast Company World’s Most Innovative Companies and the 2024 Forbes Cloud 100. Axonius is recognized with the Great Place to Work Certification™ and for two years in a row, Axonius was ranked Deloitte Technology Fast 500 list. Axonius has been cited as the fastest-growing cybersecurity company in history by revenue.
At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives, regardless of race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
By submitting your application to us, you acknowledge that your personal data will be processed in accordance with our Global Job Candidate Privacy Notice.
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