The Senior Web Strategist Manager will lead digital strategy, manage projects, optimize website performance, and collaborate across teams to enhance user experience and drive business objectives.
About Outreach
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few. To learn more, please visit www.outreach.io.
The Role
We are seeking a Senior Web Strategist to lead the planning, execution, and optimization of our owned digital properties. This role blends strategic thinking with hands-on project management to ensure website initiatives are well-planned, efficiently executed, and aligned with business objectives. The ideal candidate will have strong experience managing cross-functional teams, coordinating web projects from concept to launch, and continuously improving performance through data-driven decisions.
Location: Remote, United States
Your Daily Adventures Will Include
- Strategic Planning
- Develop and maintain a comprehensive web strategy roadmap aligned with company goals and marketing initiatives.
- Define project scopes, timelines, milestones, and success metrics for all website initiatives.
- Partner with stakeholders to translate business objectives into actionable website strategies.
- Partner with technical lead of the website to prioritize back-end updates and technical debt projects
- Project Management
- Serve as project lead for website redesigns, migrations, page builds and new feature implementations.
- Create and manage detailed project plans, schedules, and task assignments using tools like Asana, Trello, or Jira.
- Coordinate cross-functional teams (design, development, content, marketing stakeholders) to ensure projects are delivered on time and within scope.
- Monitor project progress, identify risks or blockers, and proactively develop solutions.
- Manage vendor relationships, contracts, and deliverables for external agencies or freelancers.
- Conduct post-project reviews to assess performance and identify areas for improvement.
- Performance & Optimization
- Track and analyze key website performance metrics (traffic, engagement, conversions) to inform decision-making.
- Lead A/B testing program and UX assessments to improve user experience and site performance.
- Design and execute Conversion Rate Optimization initiatives with clear hypotheses and measurable outcomes.
- Maintain documentation of processes, workflows, and strategic initiatives for transparency and continuity.
- Collaboration & Communication
- Act as the primary point of contact between marketing stakeholders and design teams for web initiatives.
- Communicate project updates, risks, and results clearly to both technical and non-technical stakeholders.
- Facilitate alignment between creative and technical contributors to ensure cohesive digital experiences.
Our Vision of You
- 7+ years of experience in web strategy, digital project management, or website operations.
- Proven success managing website projects from conception to completion.
- Strong understanding of UX principles, SEO best practices, and content management systems (e.g., Webflow, Drupal, Wordpress).
- Proficient in project management tools (e.g., Asana, Jira, Trello) and analytics platforms (e.g., GA4, Amplitude).
- Excellent organizational, communication, and leadership skills.
- Ability to balance multiple projects in a fast-paced environment and deliver measurable results.
Preferred Skills
- Experience with Agile or Scrum methodologies.
- Familiarity with front-end technologies (HTML, CSS, basic JavaScript).
- Understanding of accessibility standards and web compliance (WCAG, GDPR).
- Background in digital marketing, digital analytics, UX, CRO, and/or content strategy.
#LI-AM1
Why You’ll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
Top Skills
Amplitude
Asana
CSS
Drupal
Ga4
HTML
JavaScript
JIRA
Trello
Webflow
Wordpress
Similar Jobs
3D Printing • Artificial Intelligence • Machine Learning • Other
The Senior Web Strategist will oversee website strategy, enhance user experience, drive growth through experimentation, manage SEO and AIO improvements, and lead cross-functional teams for overall site performance.
Top Skills:
Analytics ToolsAutomation PlatformsCms PlatformsCrm SystemsSeoTag ManagersTesting Tools
Agency • Marketing Tech
As a Senior Web Strategist, you'll lead discovery, conduct research, analyze user data, and develop strategic deliverables while collaborating with cross-functional teams to shape digital platforms.
Top Skills:
E-Crm SystemsGoogle AnalyticsOpen-Source Cms
.png)
Cloud • Insurance • Payments • Software • Business Intelligence • App development • Big Data Analytics
Manage complex solution implementation projects, build client relationships, troubleshoot technical issues, support data migrations, and collaborate with internal teams.
Top Skills:
Data MigrationMS OfficeSystem Integrations
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
