Leads web analytics strategy, GA4 and GTM implementations, tagging specifications, dashboards, reporting, experimentation, and data-quality monitoring. Analyzes user behavior, conversion funnels, feature adoption, and A/B test results to provide actionable recommendations for product and business decisions. Partners with product, engineering, UX, and business stakeholders and communicates analytical findings to technical and non-technical audiences.
We are seeking a Senior Web Analytics Analyst to support our digital product and business teams by leading web analytics strategy, implementation, reporting, and experimentation initiatives. This role will be responsible for managing and enhancing Google Analytics tagging implementations, defining analytics requirements for new digital features, developing dashboards and reporting in Looker Studio, and delivering actionable insights that drive product and business decisions.
The ideal candidate combines strong technical analytics expertise with business acumen and experience translating user behavior data into measurable recommendations. This individual will also play a key role in A/B testing strategy, experiment setup, performance measurement, and presenting findings to stakeholders across product and leadership teams.
Key Responsibilities
- Own and maintain web analytics implementations across digital platforms using Google Analytics (GA4) and Google Tag Manager (GTM)
- Develop tagging specifications and measurement frameworks for new website features and product releases
- Partner with product managers, developers, UX teams, and business stakeholders to ensure accurate data collection and tracking
- Build and maintain dashboards and reporting solutions in Looker Studio for business and product teams
- Analyze user behavior, conversion funnels, feature adoption, and engagement metrics to provide actionable insights
- Design, instrument, QA, and analyze A/B and multivariate tests using experimentation platforms and analytics tools
- Deliver clear readouts and recommendations from experiments, including statistical significance and business impact
- Monitor data quality and troubleshoot analytics implementation issues across web properties
- Support ongoing product optimization efforts by identifying trends, opportunities, and areas for performance improvement
Required Qualifications
- 5+ years of experience in web analytics, digital analytics, or product analytics roles
- Strong hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Experience developing dashboards and reporting in Looker Studio
- Proven experience defining tracking requirements and implementing event-based analytics frameworks
- Strong understanding of A/B testing methodologies, experiment design, and statistical analysis
- Experience analyzing digital customer journeys, conversion funnels, and behavioral data
- Proficiency with Excel/Google Sheets and data visualization best practices
- Ability to communicate complex analytical findings to technical and non-technical stakeholders
- Strong attention to detail and ability to validate data accuracy across implementations
- Experience working cross-functionally with product, engineering, UX, and business teams
Compensation, Benefits and Duration
Minimum Compensation: USD 48,000
Maximum Compensation: USD 168,000
Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.
This position is available for independent contractors
No applications will be considered if received more than 120 days after the date of this post.
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Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
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