Senior Vice President, Marketing

About OSEA

OSEA was founded in 1996 with a mission to create clean, clinically proven skincare powered by the sea. We are female-founded, rooted in California (with a distributed workforce) and inspired by the ocean, wellness, and sustainability. As we continue to grow, we stay grounded in gratitude, passion, and purpose. Our award-winning formulas blend nutrient-rich seaweed with active botanicals to deliver visible results. Come ride the wave with us.

About the Role

We’re looking for an experienced and strategic SVP of Marketing to lead the brand into its next chapter of growth. This is a pivotal, high-impact role responsible for setting the strategic roadmap for OSEA’s marketing function and activating it across every channel—from retail to DTC to social and partnerships.

You will serve as a key leader, architect and quarterback: building a cohesive GTM strategy, managing complex cross-functional timelines, and bringing bold campaigns to life with efficiency, excellence, and heart. You’ll work closely with our CEO and executive team, and in deep partnership with our Creative Director to translate brand vision into powerful consumer connection. This role also works alongside a strong SVP of Growth, providing brand strategy, storytelling, and creative support that aligns and empowers the performance marketing team.

This role is hybrid, with the expectation to work in-office one day per week at our Venice, California headquarters.

The ideal candidate is highly organized, creatively fluent, and excited to lead a team in a fast-paced, mission-driven environment. You’ll balance big-picture thinking with operational precision—and love seeing strategy come to life across every touchpoint.

Key Responsibilities

Brand Strategy & Marketing Leadership

• Define and drive OSEA’s brand strategy across all consumer touchpoints, including DTC, Retail, and our Skincare Studio
• Build a brand-first culture in partnership with the founders
• Act as a steward of the brand, ensuring consistent messaging, identity, and tone across all channels
• Set the overarching strategic roadmap for brand marketing, aligning long-term vision with short-term priorities
• Develop marketing plans and calendar to support company goals, launches, and seasonal campaigns
• Guide the brand marketing team including Social, PR, Product, Retail,  Influencer, and Partnerships
• Create and manage brand marketing budgets
  

GTM Strategy & Execution

• Own and orchestrate go-to-market (GTM) planning across the organization
• Ensure GTM strategies are holistic, integrated, and aligned across DTC, retail, and omnichannel campaigns
• Serve as point person for launch planning—coordinating stakeholders, timelines, deliverables, and KPIs
• Build systems and processes that enable teams to operate efficiently while executing at a high level
  

Creative & Cross-Functional Collaboration

• Partner closely with our Creative Director to develop breakthrough creative that elevates the brand
• Ensure creative assets and campaign storytelling are aligned to GTM strategy and brand vision
• Collaborate across functions—Growth, Product Development, Ops, and Wholesale—to align marketing efforts with broader business goals
• Provide strong brand direction and storytelling support to the Growth team to ensure brand integrity across performance marketing channels

Retail & Channel Marketing

• Lead the development of retail marketing strategy and go-to-market planning for our retail partners
• Own the merchandising strategy and real life brand expression
• Collaborate with Wholesale and PD teams to strengthen OSEA’s presence and performance at retail
  

Product Marketing & Innovation

• Work with the CEO and Product Development to shape innovation strategy and product roadmap
  Lead product positioning, storytelling, and consumer communication for launches and hero SKUs
• Conduct and apply market, trend, and consumer insights to inform product strategy and storytelling
  

Team Leadership & Process Development

• Build, lead, and inspire a high-performing brand marketing team
• Create scalable campaign development processes that encourage collaboration between Brand and Growth
• Foster a culture of creativity, excellence, and accountability
  

• 15+ years of brand and marketing leadership in beauty, lifestyle, wellness, or CPG
• Proven ability to set strategy and drive execution across multi-channel, multi-stakeholder environments
• Strong background in GTM planning, launch execution, and campaign orchestration
• Experienced leader with a strong track record of building, inspiring, and scaling diverse cross-functional teams; a unifying force who fosters collaboration and alignment across the organization
• Familiarity with retail marketing, merchandising, and DTC best practices (Ulta experience preferred)
• Data-informed and consumer-obsessed with a bias toward action
• Excellent communicator who thrives in a fast-moving, dynamic organization
• Deep passion for clean beauty, sustainability, and holistic wellness

Compensation

Base Salary Range: $250,000–$325,000 (Actual compensation depends on experience, skill level, and location.)

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Paid Time Off (Vacation, Sick & Company Holidays)
• Parental Leave
• Training & Development
• Wellness Resources

OSEA collects and processes personal data in accordance with applicable data protection laws. If you are a California Job Applicant see the privacy notice for further details.

OSEA does not discriminate based on a person’s perceived or actual race, ethnicity, sex (including pregnancy), color, religion, age, national origin, immigration status and/or citizenship, marital/domestic partnership or familial status, physical or mental disability, military or veteran status, genetic information, sexual orientation, gender identity/expression or any other reason prohibited by law in provision of employment opportunities, pay, and benefits.  OSEA will not ask any applicant to disclose their pay or salary history or rely on any such information in setting any employee’s pay rate.