Senior Vice President, Consumer Digital & Influencer Marketing

ABOUT THE JOB

Zeno Group is seeking an LA-based Senior Vice President to join its award-winning Digital Experience (ZDX) team, helping craft and sell our digital marketing offering and driving key consumer accounts for some of the world’s largest brands.  

ROLES & RESPONSIBILITIES

This role is a key business and team lead in a fast-paced, high-energy setting in our LA office. We’re looking for a strategist, a thinker and a builder with a passionate drive to win and grow business and culture.  Performance-minded creativity is our MO, and we want someone with a strong track record of driving digital marketing (inclusive of creator marketing, paid media, social media and content marketing) for reputable brands. We need someone with a consultant mindset who knows which levers to pull across paid, owned and organic channels and can clearly communicate their rationale.

The expectation is that a qualified candidate at the SVP level would be equal parts team leader, digital strategist, account driver and new business master. You should demonstrate the ability to counsel senior clients, work collaboratively with and bring digital marketing expertise to large partner agencies, develop thoughtful approaches to accomplish business objectives, navigate large organizational structure, translate data points into meaningful insights and act as a compassionate team lead. We want people to rally behind you, in LA and across our global network.  

Bottom line – we want someone who will crush their day to day and be a true leader at the agency.

Responsibilities:

• Driving digital marketing across big brands (Social Media, Influencer/Creator Marketing, Paid Media, Content Marketing)
• Strategic consultant to executive leadership
• Ability to think, teach, and do
• Strong business acumen
• Knowing the current digital landscape and applying it to client goals
• Staying abreast of emerging digital marketing capabilities and providing a POV
• Building client relationships.
• Delivering clear POVs on digital marketing, performance marketing and creator/influencer trends.
• Mining strategic work and data for consumer insights.
• Developing and driving client pitch proposals.
• Articulating ideas and presenting concepts to executives.
• Represent the broader Zeno team in all circumstances.

Qualifications:

• 12+ years of digital/integrated marketing experience.
• Must have experience in a fast-paced, multi-client driven organization
• An expert problem solver with a growth mindset.
• A strategist with an obsession in unearthing audience intelligence and crafting audience personas.
• A well-rounded marketer with a deep understanding of paid media.
• A deep understanding of and experience in creator marketing and its role in the marketing mix.
• A strong understanding of how Digital Marketing fits within the larger Integrated Communications model
• An appetite to explore and test new technologies and emerging digital platforms.
• One who can shepherd ideation from concept to execution by working with creative, strategy and planning.
• A strong grasp of social platforms like Instagram, TikTok, Facebook, YouTube, Pinterest and more - we need an early adopter that can speak to both the macro and micro themes in social media.
• A track record of driving campaigns with unique digital experiences and user engagement techniques.
• A solid understanding of web analytics.
• Ability to play quarterback and pull in internal teams as necessary.

ABOUT US

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

ABOUT OUR BENEFITS 

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US. 

Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.