About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.
Senior Staff Software Engineer, Marketing Technology
About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 200,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.
About the Role
As a Senior Staff Software Engineer on the Marketing Technology team, you will spearhead the evolution of Gusto’s new MarTech stack. This is a frontend leaning role where you will be instrumental in designing and building the foundational platforms that connect our customer data with our communication channels. Your work will directly shape our key technology pillars: building a new headless CMS, unifying data into a central CDP, and integrating a multi-channel Orchestration engine.
If you are passionate about building highly reliable, frontend-focused systems that directly impact business growth, we would love to have you join our team.
About the Team
The Marketing Technology (MarTech) team is a new team, which is building the next generation of infrastructure that powers customer acquisition and engagement funnels. Our mission is to ensure a seamless, personalized, and performant experience for prospects and customers by building a world-class technology platform. We prioritize quality, observability, and uptime because the systems we build are fundamental to Gusto's growth and brand. We partner closely with Marketing, Sales, Growth R&D, and Operations to build and connect the tools they use every day.
Here’s what you’ll do day-to-day:
- Architect and evolve our customer-facing web platforms for performance and scale.
- Build and maintain integrations with our MarTech stack (Segment, Braze, etc.).
- Implement and optimize caching strategies across our delivery stack (CDN, edge).
- Write high-quality, well-tested frontend code using modern best practices.
- Support, mentor, and up-level fellow engineers on the team.
- Partner cross-functionally with Marketing and Sales to translate business needs into technical solutions.
- Be an owner of the long-term technical roadmap for MarTech
Here’s what we're looking for:
- Must have 12+ years of experience building web systems connected to a headless CMS
- Must have experience building modern frontend applications with technologies such as React, Typescript, and Next.js
- Experience with web performance, CDNs, and advanced caching strategies.
- Experience integrating with MarTech systems (e.g., CDPs, CRMs, orchestration tools).
- A systems thinker with excellent written communication and collaboration skills.
- Ability to act as a thought partner for both technical and business teams.
- A balance of pragmatic execution and long-term architectural thinking.
Compensation
Our cash compensation amount for this role is targeted at $191,000/yr to $225,000/yr in Denver & most remote locations, and $225,000/yr to $265,000/yr for San Francisco, Seattle & New York. Stock equity is additional. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
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