Social Media Manager

Position Overview
We’re looking for a content-obsessed creator who lives on their phone (in the best way). Someone scrappy, fast, culturally tapped-in, and genuinely excited to make things every single day. You love being behind the camera and in front of it. You understand the Blenders vibe: bold, fun, real, and always moving.

As our Social Media Manager & Lead Creator, you’ll own day-to-day storytelling across all social platforms, with a massive focus on TikTok. You’re equal parts strategist, shooter, editor, copywriter, and on-camera talent: someone who can concept → create → post → iterate without overthinking it.

• Build platform-specific content strategies that grow awareness, engagement, and conversion.

• Lead the full TikTok relaunch - tone, pillars, posting cadence, and growth roadmap.

• Develop content playbooks across Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging channels.

• Spot trends early and translate them instantly into Blenders-ready concepts.

• Own a fast, flexible content calendar across brand campaign content, launches, hype moments, and everyday brand and creator-led storytelling.

• Drive test-and-learn pilots across formats, hooks, lengths, and shoppable content.

• Create, shoot, edit, and publish social-first content daily: high-quality but fast-moving.

• Be comfortable as talent when needed: POVs, voiceovers, try-ons, behind-the-scenes, day-in-the-life, product moments.

• Produce everything from quick iPhone videos to polished campaign cutdowns.

• Write clean, witty, human copy that feels native to the platform.

• Edit in Adobe CC, Final Cut, CapCut, or Canva — whatever gets it done fast and well.

• Direct creators, athletes, influencers, and UGC partners — and guide them to the right tone and visual style.

• Partner with our Community & Culture team on casting, creative direction, and collaborative content.

• Brief creators with clear concepts and performance expectations.

• Ensure all creator content feels fun, native, and conversion-ready.

• Lead daily engagement across comments, DMs, tags, duets, stitches, shares, and real-time conversation.

• Build authentic relationships with fans, creators, and culture voices.

• Track cultural moments and react fast when it makes sense for the brand.

• Explore using Instagram Shopping, TikTok Shop, and platform-native commerce tools to drive sales.

• Partner with eComm + Paid teams and external agencies to amplify top-performing content.

• Monitor KPIs (reach, views, engagement, followers, traffic, conversion) and turn insights into action.

• Benchmark competitors and identify new whitespace opportunities.

• Work cross-functionally with Marketing, Creative, Product, Retail, and Digital to produce cohesive, culturally relevant content.

• Manage timelines, approvals, and content delivery with speed and clarity.

• 3–5+ years running social for lifestyle, fashion, consumer, or creator-driven brands.

• A true builder - you don’t wait for direction; you experiment, create, and post.

• Comfortable being on camera; understands pacing, hooks, humor, and personality.

• Strong shooter/editor with an eye for composition, storytelling, and scroll-stopping moments.

• Experienced working with creators, athletes, influencers, and UGC partners.

• Excellent copywriter with a playful, flexible tone.

• Data-curious — you use numbers to make content smarter, not slower.

• Highly organized, adaptable, and energized by a fast-paced, ideas-on-the-table environment.

• Bachelor’s degree in Marketing, Communications, or related field preferred.

• Hybrid role: onsite at our San Diego HQ 3–4 days/week.

• Willingness to attend shoots, store visits, athlete days, and activations outside of standard hours.

• Typical schedule: Monday–Friday, 8:30 AM – 4:30 PM.