The role involves developing social media strategies, content management, data analysis, and coordinating with various departments to enhance brand visibility.
BTSE Group is a global leader in fintech and blockchain technology, anchored by three core business pillars: Exchange, Payments, and Infrastructure Development. Serving over 100 corporate clients worldwide, we provide white-label exchange and payment solutions. Our offerings encompass everything from exchange infrastructure hosting and development to custody, wallets, payments, blockchain integration, trading, and more. We are looking for talented professionals in marketing, operations, customer support, and other departments. The roles offered may be on-site, remote, or hybrid, in collaboration with our local partner.
About the Opportunity:
As a Senior Social Media Manager (Lead), you will be a key player in defining and expanding our brand's digital footprint across all social media platforms. Collaborating closely with our dynamic marketing team, you will spearhead the development and implementation of innovative social media strategies and campaigns that engage our audience, enhance brand visibility, and drive our message home.
Responsibilities
- Develop and execute innovative social media strategies to enhance brand awareness and engagement for different social media channels.
- Create, curate, and manage published content (images, video, written) to ensure brand consistency in voice, style, and tone.
- Oversee and streamline data tracking systems to ensure accurate and actionable insights.
- Manage the collection, analysis, and reporting of key performance metrics to drive strategic decisions.
- Apply creativity to design and implement innovative growth hacking strategies tailored to enhance user acquisition and retention.
- Design and execute user acquisition strategies aimed at expanding the user base and driving growth.
- Monitor and optimize campaigns to ensure high effectiveness and ROI, leveraging data to refine approaches.
- Collaborate with other departments (e.g., token listings, customer service) to manage reputation, identify key players, and coordinate actions.
- Ad hoc responsibilities to meet the team's social media and marketing goals.
Requirements
- Experience in social media management, marketing, or a related field, preferably in a technology or financial services industry.
- Demonstrated proficiency in content creation, with an excellent grasp of the English language.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Strong organizational skills to manage multiple projects at once in a fast-paced, deadline-driven environment.
- Knowledge of online marketing channels, blockchain, and cryptocurrency is advantageous.
- Proficiency in Mandarin is a plus.
- *Please attach your English resume when applying for this position.
Perks & Benefits
- Competitive total compensation package
- Various team building programs and company events
- And many more! Apply and let us tell you more!
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