Senior Sales & Marketing Analyst

Are you passionate about being part of a team that delivers extraordinary care to help individuals and businesses prepare for and protect their retirement? If so, then Nationwide Financial could be the place for you! At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Essential Responsibilities:

• Support development of sales strategies to optimize prospect segmentation, prospect contact, sales conversion, special offers, ongoing service, sales incentives and contests, and sales workforce effectiveness
• Analytically assess sales performance across strategies, identify opportunities for improvement, and create options and recommendations
• Work closely with Sales, Finance, Product, and OpEx partners to drive improvement in sales results, sales process, data capture, forecasts, and quality
• Consult with Sales and Marketing stakeholders to understand complex business problems and identify opportunities to optimize sales and marketing strategies.
• Analyze diverse and complex datasets to identify trends, uncover insights, and translate findings into actionable recommendations.
• Manage end-to-end projects, including gathering requirements, cleaning data, designing, and deploying visualization solutions.
• Aggregate and unify data from multiple sources, ensuring data quality and consistency. Utilize advanced analytics tools, including SQL and Power BI, for data preparation and visualization.
• Apply statistical concepts and measurement techniques to analyze data and create insightful visualizations.
• Leverage strategic thinking to align insights with business goals and objectives.
• Utilize data storytelling techniques to effectively communicate insights, business performance trends, and strategic recommendations.
• Own and deliver major reporting and analysis projects, ensuring accuracy, consistency, and business value.

Other Duties:

• Perform other duties and projects as assigned.

Knowledge, Skills, and Abilities:

• Strong understanding of the sales and marketing functions within an insurance or pet insurance organization, or the ability to gain necessary knowledge within six months of hire.
• Demonstrated ability to lead projects that involve data integration from multiple departments and sources.
• Excellent verbal and written communication skills, with the ability to effectively communicate and consult with individuals at all levels of the organization.
• Strong ability to analyze, interpret, and present complex concepts in a clear and accessible manner.
• Expertise in SQL.
• Experience with Google Analytics, Salesforce & Fullstory.
• Proficiency in Power BI for data visualization and reporting.
• Strong adherence to enterprise data governance standards and ability to handle confidential information responsibly.
• Ability to analyze first-, second-, and third-party research to derive insights.
• Strong organizational skills, ability to prioritize tasks, and manage multiple projects under tight deadlines.
• Exceptional research, analytical, and data mining skills.
• Detail-oriented and well-organized, with the ability to work independently and as part of a team.
• Strong problem-solving skills and ability to develop actionable solutions based on data analysis.
• Highly proficient in creating spreadsheets and data visualizations to model and analyze trends.
• Ability to mentor and train less experienced analysts.

Qualifications:

• Bachelor’s degree in business, Data Analytics, Statistics, or a related field, or equivalent experience required.
• 8+ years of experience in data analytics, business intelligence, or related fields.
• Experience in the insurance or financial services industry preferred.
• Proficiency with Power BI and SQL required; experience with additional analytics tools such as R or Python is a plus.

Internal Grade - G4

This position can be fully remote for the right candidate. 

This role does not qualify for employer sponsored work authorization. Nationwide does not participate in the STEM OPT extension program.

Job Description Summary

We are a versatile group of individuals, working together to meet the needs of our customers. We value knowledge, analytical aptitude, and collaboration. If you thrive in a busy, engaging work environment, we want to know more about you!
As a Consultant, Business Insights, you’ll extract data to obtain knowledge and insights, manipulate internal and external data through R/SAS/SQL/Python, perform diagnostic and inferential analysis, investigate complex business concerns using data and statistical techniques, apply analysis or visualization techniques, build forecasts and/or projections of possible business futures and benefits, and communicate key findings to business partners. Your focus will be to maximize insight gained from internal and external data to ensure that business partners are making decisions in an optimally informed way.

Job Description

Key Responsibilities:

• Applies substantive business expertise to render insights and forecast/project on extracted data sets to craft, package and communicate actional insights and recommendations to business partners.

• Builds and maintains relationships and serves as a trusted business advisor to clients, internal risk partners and other stakeholders. Cultivates partnerships across the company to ensure methodologies and assumptions align with corporate practices.

• Participates in the development of scope, risk/control matrix, project timelines and assignments. Responsible for effectively synthesizing own project work and the work of team members. Work may span more than one project or focus area.

• Leverages statistical inferencing when conducting analysis. Communicates significance in findings when working with business partners. Utilizes appropriate visualization techniques as needed.

• Collaborates with leaders to develop strategies for the business unit. Consults with business to understand, align, and deliver work that supports business objectives and priorities.

• Determines appropriate information and data to be shared with customers. Shares financial and operational analyses with appropriate area of the company as assigned. Responsible for building business intelligence applications using R/Python/SQL/SAS/Tableau.

• Manages special projects and serves as an analytic consultant and contact for team members and associates outside the department.

• Serves as a consultant and subject matter expert for business areas during the intake and prioritization of data, reporting, analysis, and advanced analytics work

• Contributes to the continuous improvement of department processes through ongoing initiatives.

• May be responsible for preparation of reports and use of information systems, software and related sources of information. Also, may be responsible for training other users on report preparation and data base access and supporting the research, analysis and presentation of information.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Associate Vice President and does not have direct reports.

Typical Skills and Experiences: 

Education: Undergraduate studies in data or business analytics , computer science, management information, business, mathematics or related field with post-graduate studies preferred

Experience: Typically, eight or more years of experience in data extraction, data manipulation, analysis, and data visualization. Experience with advanced statistical techniques such as business intelligence. Detailed experience with data-extraction problem solving; working with large structured and unstructured data sets and databases to build understandable and relevant analyses. Professional experience in insurance, financial services or a related industry preferred.

Knowledge, Abilities and Skills:

In-depth knowledge of business policies and procedures, customer service concepts and practices. Sophisticated understanding of creating and maintaining ad hoc and standard analysis, including data visualization, predictive modeling and business intelligence tools. Working knowledge to conduct extraction of data for functional and operational analysis and modeling. Strong communication skills for interactions with others. Ability to understand business processes and the data produced by them. Ability to understand functional and operational measurement needs, analyze data requests and interpret and translate business problems into solutions. Ability to work under tight time constraints. Capable of developing distinctive and understandable data visualizations.

Other criteria, including leadership skills, competencies and experiences may take precedence. Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values: 

Regularly and consistently demonstrates Nationwide Values.

Job Conditions: 

Overtime Eligibility: Not Eligible (Exempt)

Working Conditions: Normal office environment. Occasional travel, nonstandard or extended work may be required based on project needs.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range.

The national salary range for Consultant, Business Insights : $95,000.00-$197,000.00

The expected starting salary range for Consultant, Business Insights : $106,000.00 - $158,000.00