Lead analytics projects, manage A/B testing, and ensure successful collaboration across product, strategy, and engineering teams for a major sports client.
ABOUT APPLY DIGITAL
Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.
Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.
Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.
At Apply Digital, we believe in the “One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.
Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.
Visit our Careers page to learn how we can unlock your potential.
LOCATION: Apply Digital is hybrid/remote-friendly. This is a hybrid role and requires regular on-site presence at our client's office in Los Angeles, at least 3 days a week. The preferred candidate should be based in Los Angeles, with working hours that align to PST.
THE ROLE:
We’re looking for a Senior Project Manager/Scrum Master – Analytics & Optimization with strong expertise in managing A/B testing, data analytics, and Adobe Target projects, to lead data-driven initiatives for a major North American sports and entertainment client. This role will support cross-functional teams across product, strategy, data, and engineering, by driving analytics implementation, experimentation, and optimization across web, mobile, and CTV platforms. A key focus is operationalizing the client's subscription business by ensuring accurate KPI tracking, actionable insights, and effective project delivery across the analytics ecosystem.
RESPONSIBILITIES:
- Responsible for creating and prioritizing development tickets and roadmap items specific to Analytics Implementation and Optimization testing across our client's Websites, Mobile and CTV Apps.
- Ensure the successful execution of agile-based projects by collaborating with cross-functional teams, including data analysts, developers, and product managers.
- Serve as a Scrum Master to guide teams through agile methodologies such as sprint planning, daily stand-ups, and retrospectives. Lead analytics implementation using JIRA and roadmap tools to ensure all projects across the digital ecosystem have analytics representation.
- Manage end-to-end analytics and A/B testing projects using platforms such as Adobe Target and Google Optimize.
- Facilitate weekly optimization strategy, grooming, and readout sessions to communicate data insights and results with cross-functional stakeholders.
- Manage intake processes for all analytics and testing requests and requirements, creating weekly prioritization of roadmaps and work via tools like JIRA and Jira Product Discovery.
- Coordinate and manage vendor relationships related to analytics and optimization technology across platforms.
- Plan and communicate key releases and updates across analytics projects.
REQUIREMENTS:
- 5+ years of project management and/or Scrum Master experience, preferably in analytics, data science, or similar technical fields.
- Strong knowledge of data and analytics platforms (Google Analytics, Adobe Analytics, etc.).
- Understanding of mobile apps, Connected TV Platforms, OTT services, Web and general digital media technologies.
- Proficiency with agile project management frameworks (Scrum, Kanban), including experience leading sprint planning and execution as a Scrum Master.
- Strong problem-solving skills, with the ability to manage and prioritize multiple projects in a fast-paced environment.
- Excellent verbal and written communication skills, with the ability to engage and influence senior stakeholders.
- Agile certification (CSM, PMI-ACP, or similar) is a plus.
- Familiarity with JIRA, Confluence, AirTable, Jira Product Discovery or other project management tools is preferred.
- Proven relationship-building and workshop abilities with cross-functional teams and stakeholders, facilitating project alignment and driving successful collaboration across multiple teams to define desired outcomes.
- Skilled in creating actionable plans in fast-paced, agile environments, balancing timelines, resources, and ambiguity to ensure project success.
- Strong servant leadership approach to partnering closely with product and tech leads to unblock teams, provide support, and keep delivery on track.
- Agile certifications (CSM, PMI-ACP) are a plus.
The salary range for this role is $100,000 - $150,000 USD per year. We conduct regular benchmarking across various roles, similar industries, and levels to ensure fair compensation packages for all. We are committed to acknowledging each individual's unique strengths and contributions while rewarding the value that they deliver to the team.
#LI-SE1 #Hybrid #Promoted
LIFE AT APPLY DIGITAL
At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:
Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.
An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.
Generous vacation policy: Work-life balance is key to our team’s success, so we offer flexible personal time offer (PTO); allowing ample time away from work to promote overall well-being.
Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.
Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.
Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.
For more information, visit the Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at [email protected].
Top Skills
Adobe Analytics
Adobe Target
Airtable
Confluence
Google Analytics
Google Optimize
JIRA
Apply Digital Los Angeles, California, USA Office
3113 S La Cienega Blvd, , Los Angeles, CA, United States, 90016
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