Senior Product Marketing Specialist - Software

JOB DESCRIPTION
We're hiring a Senior Product Marketing Specialist to join and help shape a newly established Product Marketing function at UL Solutions. This senior individual contributor role is ideal for a PMM who thrives in ambiguous, build from-scratch environments.
You'll own product marketing initiatives for your products across positioning, go-to-market, enablement, and insights while also helping build systems, establish standards, and define roles and responsibilities that scale. You'll partner closely with Product, Sales, Engineering, and Marketing to turn technical capabilities into differentiated market narratives and measurable business outcomes.
This role is perfect for someone who is enjoys learning, has a knack for building systems, believes in and understands the value of Product Marketing, and approaches work with a positive attitude.
RESPONSIBILITIES
Messaging, Storytelling & Creative Leadership - 30%

• Own positioning, messaging, and narrative for priority products/solutions.
• Bring complex, technical products to life through strong storytelling and creative concepts that resonate with both technical and non-technical audiences.
• Set the bar for content quality (value props, narratives, launch assets, web copy, case studies, battlecards).

Go-to-Market Leadership & Business Impact - 25%

• Own GTM strategy and execution for complex, technical offerings.
• Support customer acquisition and retention through differentiated positioning and targeted programs across the buyer journey.
• Ensure alignment with demand gen, field marketing, and product teams, and other relevant stakeholders to deliver measurable pipeline and revenue impact.

Sales Partnership & Enablement - 20%

• Serve as a strategic partner to Sales leadership; maintain a tight feedback loop on wins/losses, objections, and competitive moves.
• Build enablement tools and training that improve confidence, consistency, and win rates across regions and segments for Sales and CS.
• Measure adoption and impact; iterate continuously.

Market, Customer, & Competitive Intelligence - 15%

• Lead assessment of opportunities, buyer needs, competitive dynamics, and regulatory trends.
• Synthesize insights from customers, Sales, Product, and SMEs to inform roadmap and business strategy.

Product Marketing Strategy & Function Development - 10%

• Help define and evolve PMM operating models, engagement frameworks, and success metrics.
• Educate your cross-functional partners on PMM scope, value, and best practices.
• Help ideate on and build repeatable systems for messaging, launches, enablement, and go-to-market execution.

QUALIFICATIONS
Experience

• 6+ years of product marketing (or closely related) experience with end-to-end ownership of strategy and execution.
• Bachelor's Degree
• Background in technical, B2B, SaaS, engineering-driven, or regulated industries.
• Demonstrated success working in ambiguous or evolving environments.

Skills

• Exceptional positioning, messaging, and narrative development.
• Strong creative chops-skilled at making technical products engaging and accessible.
• Cross-functional leadership and influence without formal authority.
• Program planning and prioritization across multiple initiatives.

Abilities & Working Style

• Builder's mindset: you are comfortable creating systems, not just operating within them.
• High learning agility across technical, scientific, and regulatory domains.
• Positive, collaborative attitude with a bias for action; low-ego, high-ownership.
• Comfortable educating stakeholders and raising PMM maturity across the org.
• Proficient with Microsoft Office and modern collaboration tools.
• Operates independently while navigating complex stakeholder environments.

Preferred (Nice-to-Have) Skills & Experience
We recognize that no candidate will bring all of this experience. We're looking for someone excited to grow, build, and evolve alongside us.
While not required, the following would be strong differentiators:

• Industry experience in technical, regulated, or science-based domains (e.g., TIC/compliance, safety, engineering, energy, industrial, healthcare, manufacturing).
• Prior experience building, scaling, or maturing a Product Marketing function, especially where PMM was new or evolving.
• Strong experience collaborating with sales enablement, demand gen, and brand to drive cohesive market impact.
• Comfort influencing senior leaders as a trusted advisor on positioning and GTM.

Why This Role at UL Solutions
This is a chance to build and scale Product Marketing within a global company tackling meaningful, real-world challenges. You'll combine strategic thinking, creativity, and technical fluency to influence growth, clarify complex value, and strengthen trust across industries that matter.
If you're energized by ambiguity, passionate about storytelling for complex products, and motivated by building something new, this role offers both impact and ownership.
What you'll experience working for ULS
UL Solutions has been pioneering change since 1894 and we're still leading the way. From day one, we've blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up. All in the name of safety science.
That's where you come in - because none of it could happen without you. It takes passion to protect people, problem-solving to safeguard personal data and conviction to make the world a more sustainable place. It takes bold ideas and brilliant minds to build a better world for future generations across the globe.
This is more than a job. It's a calling. A passion to use our expertise and play our part in creating a more secure, sustainable world today - and tomorrow. As a member of our safety science community, you'll use your ideas, your energy and your ambition to innovate, challenge and ultimately, help create a safer world.
Everyone here is unique. But we're also a global community, working together to help create a safer world. Join UL Solutions and you can connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change.
Empowering our customers to keep the world safe means thinking ahead. It means investing in training and empowering our people to learn and innovate. At UL Solutions, we help build a better future - one where everyone benefits.
Join UL Solutions to be at the center of safety. To learn more about us and the work we do, visit UL.com
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $100,000 to $135,000 and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 10% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
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ABOUT US
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
ABOUT THE TEAM
When you combine the gravitas of a 130-year-old safety science leader with a culture of innovation that pushes the boundaries in new services and technology, you get UL Solutions. As a global team of business and engineering experts, we develop software for a huge range of industries, including medical, sustainability, renewable energy and healthy buildings. Together, we're dedicated to making a real-world difference, to using our knowledge for good and to pioneering positive change. Join our team and use your expertise to transform global safety, security and sustainability.