Senior Product Marketing Manager

 Why would you love this job?

Are you excited to talk about how data and data platforms can transform businesses? Do you love partnering cross-functionally to bring new products to market with highly differentiated messaging? Read on, because we are hiring a Sr. Product Marketing Manager to do just that. As a Sr. Product Marketing Manager, you will be the resident storyteller for Redis’ products, lead GTM strategy across different product lines, and create and execute campaigns to drive product adoption.

A successful candidate will be comfortable with both technical and creative aspects of positioning database technologies and have insight into how developers, architects, and DevOps decision-makers think and evaluate software. This role is for people who love to tell the enterprise software story in a compelling, authentic, and engaging way through content development and other initiatives.

 What you’ll do?

• Vertical strategy: Develop 12–18 month GTM plans for each assigned vertical: TAM, priority segments, buyer personas, key use cases, pricing sensitivity, and product feature asks.
• Positioning & messaging: Create clear, differentiated value props and message maps that translate our product capabilities into vertical-specific business outcomes and ROI (e.g., latency/throughput, cost, dev velocity, TCO).
• Repeatable plays & enablement: Build vertical playbooks: battlecards, sales decks, demo scripts, objection handling, ROI calculators, and more. Train field teams and iterate based on win/loss feedback.
• Demand & content programs: Collaborate with Demand Gen to produce case studies, whitepapers, webinars, events, and account-based campaigns tailored to the vertical. Own success metrics for those programs.
• Customer & market insight: Run vertical POV research: customer interviews, reference programs, competitive teardown, and pricing studies. Translate findings into GTM recommendations.
• Cross-functional leadership: Be the vertical’s PMM lead in all product launches and feature releases: write release narratives, PRDs/PRMs, vertical launch checklists, and run launch readiness. Partner with Product to prioritize vertical requirements and with Sales to capture feedback.

 What you’ll need to have?

• 7+ years in product marketing, industry marketing, or a tightly related GTM role; minimum 3 years owning vertical- or segment-level GTM.
• Proven track record of driving revenue influence (pipeline/ARR) from industry-specific programs.
• Deep experience building playbooks, sales enablement, product launches, and field training.
• Strong analytical skills: able to quantify TAM, build simple ROI models, and report program impact to executives.
• Excellent writer and storyteller that can produce crisp executive briefs, technical sales collateral, and customer-facing thought leadership.
• Comfortable engaging with technical stakeholders (SEs, engineering, architects) and translating technical capabilities into business outcomes.
• Experience with enterprise software / cloud platforms / data platforms, databases, or infrastructure is strongly preferred.
• Cross-functional leader: proven ability to influence without direct authority across Product, Sales, Demand Gen, and CS.

 Extra great if you have:

• Experience at an infrastructure, database, or real-time data company (Redis-like experience a major advantage).
• Direct experience running account-based programs and field events for vertical accounts.
• Background in pricing, packaging, or commercialization for vertical solutions.
• Relationships with analysts and industry media in target verticals.

The estimated gross base annual salary range for this role is $150,000 – $195,000 per year in New York, California, Washington, Colorado, and Rhode Island. Actual compensation may vary and is dependent on various factors, including a candidate’s work location, qualifications, experience, and competencies. Base annual salary is one component of Redis’ total compensation and competitive benefits package, which may include 401(k), unlimited time off, learning and development opportunities, and comprehensive health and wellness benefits. This role may include discretionary bonuses, stock options, commuter benefits based on location, or a commission plan. Salary history is not used in compensation package decisions. Redis utilizes market pay data to determine compensation, so posted compensation ranges are subject to change as new market data becomes available.

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