Product Marketing Lead

 Who we are and what we do
Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. Built for scale and trusted by the world’s biggest brands, our AI-powered tools make indoor mapping fast, flexible, and easy to integrate—powering indoor experiences at top destinations worldwide. With billions of square feet mapped across 57 countries, we help make public spaces easier to explore, simpler to manage, and safer for every visitor. For more information, visit mappedin.com. To try out our mapping tools, visit https://app.mappedin.com/editor/
Who you are and what you’ll do
You are a Senior Product Marketer who thrives at the intersection of product, marketing, and sales enablement. This role will be the driving force behind positioning, messaging, and launching products into the market. You won’t just follow a playbook, you’ll help create it. If you’ve successfully brought multiple B2B products to market and can communicate their value in a way that resonates with customers, we want to talk.
You will be responsible for:

• Owning product launches end-to-end: define positioning, messaging, and go-to-market strategy.
• Partnering closely with Marketing, Product, Sales, and Engineering to ensure our launches are impactful and aligned with market needs.
• Translate technical and product details into clear, compelling customer stories that resonate with decision-makers.
• Work cross-functionally with Sales and Demand Gen to design campaigns, collateral, and battlecards that directly drive pipeline growth, accelerate deal velocity, and increase win rates.
• Building and maintaining sales enablement tools to empower our go-to-market teams.
• Understanding and articulating customer needs, pain points, and buying triggers, feeding insights back into product development.
• Serve as the voice of the market within the company, keeping us grounded in real-world competitive and customer insights.
• Advocating for strategic storytelling, crafting narratives that make our products memorable and differentiated.
• Moving fast pace environment, prioritizing impact over rigid processes when needed.
• Help define and build the product marketing function, including processes, best practices, and measurement.

• Proven track record of multiple successful product launches, from concept to post-launch adoption.
• Strong understanding of positioning, messaging, and go-to-market strategies (beyond just writing copy).
• Experience creating sales enablement content and collaborating with sales teams.
• Ability to simplify complex technical concepts into clear and compelling messaging.
• Strategic thinker with strong opinions on product marketing’s role in driving growth and adoption.
• Comfortable balancing structure with speed in a fast-moving, engineering-led culture.
• Deep familiarity with market research and competitive analysis.

• Base Salary: $140k - 170k
• Equity participation through stock options
• 20 days of paid vacation, available from your first day
• Comprehensive benefits from Day 1
• Home office support: $550 CAD stipend in your first year

Behind the scenes
We move fast and pivot as needed. We operate with experimental mindsets and are constantly pushing the boundaries of our industry. Because of this, we can’t guarantee exactly what you’ll be working on three months from now but we can guarantee that you will be working on high value projects that will foster your growth along with Mappedin’s. One of our core values is playing for the team. This means that we’re constantly balancing our own goals with the needs of the organization and jump in to help others whenever needed
At Mappedin, we don’t take a one-size-fits-all approach to how we work. While we have colleagues around the globe, some roles are best suited for full-time, in-person work at our home office in Waterloo. We are committed to getting things done and holding each other accountable. We stay curious, embrace risks, and learn from our mistakes. We’re competitive and enjoy winning together as a team.
We believe in being transparent about how we hire. We use artificial intelligence (AI) tools to help record interviews and create notes for us to review later. Every application and interview is still reviewed by our People Operations team, and all hiring decisions are made by people - not AI.
We welcome applications from people with disabilities. We provide reasonable accommodations for candidates upon request through the recruitment process. For additional information, please email us at [email protected] or call us at (519) 594-0102 and ask to speak to a member of the Human Resources team.