The Senior Product Marketing Manager will define product positioning, lead product launches, and drive adoption and retention campaigns while collaborating across teams and managing brand narratives.
Flex is building a finance super app for premium business owners — reimagining every single aspect of the financial workflow and financial services for any entrepreneur. The company has grown revenue 25x+ since publicly launching in September 2023 and is on track to achieve profitability by late 2025. Flex is focused on mid-market businesses ($3 - $100M revenue) that are largely overlooked by existing fintech solutions and reliant on slow and outdated regional banks. We are targeting a ~$1T revenue opportunity that is largely up for grabs.
Flex is a fully remote company and this role can be performed from anywhere.
🕺 About the Role
Flex is hiring a Senior Product Marketing Manager to define our product positioning, lead new product and feature launches, and drive adoption, activation, and retention campaigns. You’ll collaborate closely with Product, Growth, and Brand teams to align roadmap decisions with marketing outcomes. You’ll help create launch videos, pages for new products and marketing campaigns across email, sms, and in-app messages.
This role spans both our Flex Corporate Brand (B2B) and a stealth Flex Elite B2C product. You’ll lead research-driven, user-tested initiatives to scale our campaigns, launches, website, and press presence—helping shape the voice of one of the fastest-growing fintech platforms in America.
✅ What You’ll Do
Strategic Alignment:Develop and execute a clear product marketing strategy that drives brand awareness, revenue growth, sales enablement, and customer satisfaction.
Adoption & Retention:Own programs that boost adoption, activation, and retention of our products. Identify friction points and collaborate with Product, Growth, and Data to test, iterate, and improve the user journey. Launch campaigns using email, SMS, and in-app notifications to boost metrics.
Product Launches:Lead go-to-market strategies for new features and launches. Craft messaging that resonates, supports sales teams, and drives measurable business outcomes.
Customer & Market Insights:Run research to understand user needs, use cases, and market trends. Turn insights into powerful positioning and messaging that’s consistent across every touchpoint.
Cross-Functional Collaboration: Partner with Product, Data, Brand/Design, Growth, Sales, and Partnerships to align on goals and deliver cohesive customer experiences.
Brand & Content Leadership:Shape our narrative through compelling content and storytelling across web, organic, paid, direct, PR, and email channels.
Media & PR Strategy:Guide public relations efforts, positioning Flex as a thought leader at the intersection of finance and technology.
Operational Excellence:Implement strong project management systems (Asana or similar) to scale efficiently and improve cross-team communication.
⚡️What Makes You a Great Fit
5+ years leading Product Marketing in a high-growth B2B FinTech or similar multi-product environment.
Experience creating go-to-market strategies for new products and features, including producing launch videos, landing pages and similar assets.
Experience launching adoption, activation and retention campaigns, including email, sms, and in-app message campaigns.
Proven ability to manage and mentor high-performing teams with clear, confident communication.
Strong analytical mindset define KPIs, track progress, and drive decisions through data.
Experience collaborating with creative teams on brand, copy, and visual assets.
Exceptional writing, storytelling, and communication skills.
High technical fluency with modern marketing and analytics tools.
Strong project management skills, able to lead cross-functional initiatives with urgency and accountability.
Entrepreneurial mindset — you’re eager to build, experiment, and make a tangible impact.
Thrive in fast-paced environments, act with ownership, and bias toward action.
💎 What We Offer
A visionary founding team with deep industry expertise.
💰 Competitive salary + equity + benefits.
🏥 100% employer-covered medical, dental, and vision.
📈 Stock options with massive upside.
🏝 Unlimited vacation policy.
🌎 Remote-friendly culture with biannual offsites.
Backing from leading Silicon Valley investors.
At Flex, we value ambition, integrity, and impact. If you’re driven by curiosity, creativity, and the desire to build something meaningful, we’d love to hear from you.
Why Join Us
Flex is growing quickly — you’ll help shape the direction of a product and company with real momentum.
We’re well-capitalized with strong backing and a clear long-term vision.
You’ll work with a sharp, driven team that values autonomy, clarity, and quality.
Join ambitious builders who care deeply about winning together — and having fun while doing it.
Annual team on-sites. From Bogota to Mexico City, the entire Flex team gets together once a year to align and build camaraderie.
Top Skills
Asana
Marketing And Analytics Tools
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